As an artist, it’s crucial to exhibit your artwork to get maximum exposure to help you develop your skill. There are lots of gallery spaces available that artists can always hire for exhibitions, from one day to a week or even several months. However, there is little information on how to advertise these shows, which prevents many upcoming artists from having maximum exposure, particularly when an exhibition needs to be advertised on a tight budget. Here are three ways you can use to promote your upcoming art exhibition.
Artist statements, catalogs, press releases, exhibition cards, invitations, and posters, can be exceptionally beneficial before, during, and even after your exhibition. Don't forget to include any information on private views or other special events you might be hosting during your exhibition. You can put these in strategic places to promote the event
and your art as well before the exhibition day. During the art exhibition, you can place them at the reception desk, near your work and any other spots, for those individuals who are interested in your creative work and would want to know more about it. Once the exhibition is over, you can use these items to maintain records and also highlight your experience.
Utilizing Social Media to advertise your event
significantly depends on your present following. Build your Facebook, Twitter and Instagram accounts by following other people in a similar field, commenting, retweeting and liking other people’s posts. Instagram is incredibly big on people utilizing the 'Stories' segment of their app, and typically sends out some push notifications to all your followers every time you post something. So this is an incredible feature you can use to get exposure.
When it comes to Twitter, you must tweet more regularly, particularly during times when people are more likely to be on their phones such as popular commuting times, and lunchtime. Look for some Twitter Pages in your area or the place you intend to hold your exhibition and tag them. Just like local bloggers, they will enjoy promoting anything in their locality.
Facebook advertising is only beneficial if the event already has a few attendees. Therefore, to make an event for your art exhibition work, get as many followers and friends to confirm their attendance before you think of promoting. That might probably need to be advertised two weeks before the show. Begin with a small budget to see the feedback you get before considering investing lots of cash on this kind of promotion.
Listing and press sites will always prefer advertising events with good quality videos. Working with a video production studio
with different settings to make video presentations of your art collection can be significantly attractive to customers. But always remember that it’s important to focus on what makes you stand out from your competitors.
Moreover, making live video presentations have shown great success in the recent past. On that note, and because we already talked about Facebook advertising, you should work on your social media presence. Contemporary world breaths and lives social networks and that is precisely the reason why so many brands depend on them to get clients. You should also ensure that the video content you put out there is adapted to work in all the gadgets customers might use to visit all the websites in question.
The effort that you require to invest in self-advertising depends a lot on where you will be exhibiting. There are numerous galleries which provide important advertising materials and also make great efforts on your behalf. Nevertheless, it is important for you to remain aware of everything that is being done by other people to promote both your work and the art exhibition. By doing that, you will recognize the few steps you need to take to market yourself as an artist and your upcoming exhibition as well. The promotion methods discussed above will help you get started and also give you success on your exhibition day.