Blockchain Development Companies are all the rage during these times, as the blockchain technology has immense untapped potential. Blockchain is a safe and certified transaction between two people or parties.
Blockchain fuels the cryptocurrency Bitcoin, and many other companies who are using it to create businesses of their own. Taking simply, blockchain records and validates the financial transactions between two people or parties, without any intermediary.
Currently, it is mainly used for financial transactions, but blockchain has many other potential possibilities. It can used to exchange stocks, secure title deeds, validate identities, and secure the ballots’ security online.
Considering its potential, investments are pouring their money into companies working on blockchain. According to Statista, the blockchain market is predicted to be worth $885 million, by the next year.
Best Blockchain Marketing Strategies
If you are among those professionals who are investing or thinking to invest in a blockchain company, you are going to have a lot of competition. The development of blockchain solutions is not enough. To stand out among the crowd, you need to figure out the right set of marketing strategies, and we are here to help you with that.
1. Define Content Strategy
You require more than a website and a business plan to market your blockchain company. You need specific and optimized content that can communicate your value proposition, your company’s USP, and how you are serving customers with blockchain technology.
Create in-depth whitepapers, blog-posts, inbound marketing funnel, to provide detailed info to the prospective clients. Use the info gathered during lead generation strategy, keep some good chunk of content ungated, and make the interested consumers to provide their contact info in exchange for that content, to move them through the funnel effectively.
2. Influence Marketing
One of the best methods to organically market your blockchain solutions and your blockchain company is via influencer marketing. Partner with some social media influencers and professionals, who have lots of followers and wide reach, to promote your company.
The influencer needs not be some big-name celebrity, you can go for someone with expertise in cryptocurrency and blockchain world and who can generate buzz, and lend some credibility to your blockchain development company
. Create your content including him, like videos, and have the influencers post it on their social media channels, it will also help you to increase your followers on social media.
3. Build A Community
Strategize and go beyond gathering followers on Facebook and other social media and work on building a community of followers who are interested in your blockchain company. Lots of blockchain companies and enthusiasts are utilizing the messaging app, like Telegram, and blogging platforms, like Reddit, to share news among their followers and gain the attention of other quality prospect followers.
While a lot of chatter focuses on blockchain and cryptocurrency, it is good for any blockchain development company to discuss the technology and how they are leveraging it for their provided solution, while building relationships with the people and other businesses in this niche.
4. Guest Posts
Blockchain is still in nascent stages, and there is a craving for information on blockchain among people. Lots of people don't even know how the blockchain technology works
, what’s its importance, or why should they care about it. The best blockchain companies and startups can fill this gap with the help of blog posts and guides on the blockchain.
While writing these blog posts for your own blog, also reach out to other famous blogs and industry sites like TechCrunch, The Next Web, and MobileAppDaily and avail their service to post your original content on their site, redirecting to your site or blog.
With this, you not only get the publicity, but also the attention of businesses and entrepreneurs who are looking for blockchain solutions or get their blockchain app developed by the best blockchain app development companies.
5. Leverage Analytics & User Engagement
You need to utilize a variety of relevant tactics and tools, to successfully end effectively market your blockchain solutions and blockchain company. One of these tools should be an data analytics and user engagement tool. These kinds of tools can help you understand and analyze the kind of traffic you are driving to your website and allows to get in touch with the community of followers that you have built.
This can also help in analyzing if the traffic you are getting is in coherence with your target audience and gives you many other insights helpful in modifying your current strategies, and target, engage and channel your preferred audience to your website.
The main focus of many blockchain companies is to search and secure investments. To achieve this, it is equally important to keep your audience updated on the progress you are making. Blockchain technology being fairly new can cause investors and followers to get confused and question easily.
Tackle this by posting a blog once per month on what new you are doing, or host a live chat via social media, to keep followers and investors engage with your company, make them understand the progress, and how you are making a difference with blockchain technology
If you are a part of a blockchain development company, you are one among the ones working on cutting edge technology. It is an amazing and exciting place to be, but it requires strong marketing and promotion efforts to leverage the potential for both the investors and the public.