The big secret to website SEO success is that you can implement a smart website link strategy if you are able to distinguish between external and internal links.

According to their names, internal links refer to URLs that point at pages within the same domain. External links, on the other hand, are URLs linking to pages from a third-party site. Both external and internal link structures are important in traffic, ranking, and SEO strategy.

Our guest post service Germany will help you in setting up a website link strategy.

Best practices for internal linking SEO

1. Use the correct anchor text
The anchor text (i.e. the text of the hyperlink) should be specific and include a keyword that will allow search engine bots to easily understand your website.

2. Natural internal linking
Your internal linking should be user-oriented and provide value and information for your users. Your website will be more popular if it is more natural, contextual, and relevant.

3. Dofollow links are recommended
Do-follow links are allowed to pass the link juice. The credibility of a page is used to improve its ranking and authority. It is not recommended to use nofollow links in your internal content linking strategy. The attribute "Nofollow" does not allow link values to freely flow between internal pages.

This is the syntax for adding a do-follow hyperlink:

https://thinklittlebig.com/" target="_blank">ThinkLittleBig

4. Your footer should not contain any links to internal sources
Do not add keyword-rich links in the footer. Instead, add only pages that are important to your company. It will appear spammy and not add value to your SEO strategy.

The USP for external links
Your website's credibility will be enhanced if you include trustworthy, informative, high-quality links from other websites to your pages.

Outbound vs. inbound links
An external link can either be an outbound or inbound link. An outbound link is one that links to an external website from your content. Inbound links are the backlinks you get from someone linking your website URL in their content.

Best practices for external links

1. It should be pertinent and high-quality
Make sure to add links from relevant and authoritative websites to your content. Although it does not directly affect ranking or SEO, it can increase trustworthiness in your content.

Your site's SEO will be affected if you include spammy or low-quality links to your content. This could result in your site being devalued by search engines.

2. It will help you build your network
Make sure to leverage the opportunity via social media and email when you link to another website. You can let the administrator of the site know you've mentioned them by mentioning their link.

They will likely reciprocate by linking to your site in their content and sharing your content on their social networks. This is a great way for you to build connections and boost your content across all channels.

3. It can be given a no-follow label
A no-follow tag added to an external link will tell search engine bots to not follow it. This will ensure that no link juice is passed to the external website.

This is the syntax for adding a no-follow hyperlink:
https://externallinks.com/" target="_blank" rel="nofollow">External link
Your website will gain trust and authority if you include a link from a third-party website in your content. A third-party website will get referral traffic and a link from your site, which will increase its SEO.