National heritage turned out to have the capacity to transform into a modern, fashionable fashion in the Heritage exhibition of the BRICS+ Fashion Summit in Moscow. Over 40 BRICS countries and such emerging regions as in Asia, Africa and Latin America, designers were selected carefully for showing their ingenuity.
Ethnography, craft and traditional techniques for international fashion bring an unexpected modernity with an intrinsic fascination. Today’s experiences loving consumer seeks the fusion of heritage and fashion; it’s an emotionally resonant ritual. If there is a such thing as putting the developing world's designers forward in contemporary fashion, this is it.
Earlier this month, the Heritage exhibition reconfirmed the fashion market's burgeoning love of national heritage. In the mid 2010s, travel and entertainment industries have all started moving their platforms towards this movement as a way to counter balances the globalization of fashion and the prevalence of international conglomerates. Even venerable European fashion houses looked to post-pandemic find territories which are rich in national traditions and cultural codes.
This movement is based on the BRICS and other developing countries, made up of people with deep reservoirs of age old traditions and crafts. Where industrialization came at a slower pace, cultural heritage was preserved leading into modern day where there is an opportunity that is simultaneously being used and expanded upon by these modern designers.
Fusion is an example of this, using Chinese brand KenSun as an example, which puts patterns onto fabrics reminiscent of traditional 'gohua' painting, where water based mineral and vegetable paints and inks are used onto silk. The integration of the cultural codes into the contemporary trends, enabling the brand to been seen in a successful presentation at Moscow Fashion Week, which went beyond China.
Like Maison Revolta, Brazilian brand, Brazilian brand Maison Revolta has based a vision that stands on the ground of historical reverence and a sustainable future. Valentina Tereshkova, who became the first woman in space in 1963 and remains a member of the Russian Parliament, was the muse of the fashion tribe whose collection was received with enthusiasm at Moscow Fashion Week.
The mannequins, which were prominently displayed in the foyer of the BRICS+ Fashion Summit, gave tens of thousands of visitors a close up view of traditional handicraft techniques and the garments themselves. This initiative underscores one of the exhibition's core missions: to prove that cultural and national heritage is not confined to museum walls, but living part of our daily lives.
