MADRID.- Mesura architectural studio has been selected to design the Guest Lounge for ARCOmadrid 2025, which will be held at IFEMA MADRID from 5 to 9 March. Following the call for entries launched by ARCO in conjunction with the Leading Brands of Spain Forum (FMRE) and AD magazine, the jury* has chosen the project presented by this Catalan studio.

Based on the theme proposed as a guide for the 2025 edition of ARCOmadrid, Wametisé: ideas for an Amazofuturism, the winning project builds on an interpretation of the symbolic elements of the Amazon rainforest to construct a creative and balanced narrative. The design combines the philosophy and theme of the fair with the function of being a space for relaxation, meeting and gastronomy at ARCOmadrid. It also embodies the values of the Leading Brands of Spain Forum (FMRE) through its associated companies, which are examples of quality, innovation, sustainability and contemporaneity, and which will provide products for the adaptation of this space.

ARCOmadrid 2025 Guest Lounge Project, by Mesura.

A New Landscape - From the Public to the Private

The project builds on an interpretation of the symbolic elements of the Amazon rainforest to construct a creative and balanced narrative. The approach explores the intrinsic dualities of the jungle environment: density and clarity, darkness and light, wilderness and community. These dichotomies allow the space to be reinterpreted, promoting perceptions that go beyond the literal and direct.

In the configuration of spaces, it analyses how open and closed environments affect the perception of safety and comfort. While open spaces can feel exposed and chaotic, small spaces generate greater intimacy and trust. Thus, the project seeks to design environments that provide balance and well-being.

It also prioritises sustainability in the design of these ephemeral spaces by using recyclable materials and removable solutions to minimise environmental impact. The proposal for ARCOmadrid is committed to the use of materials that transcend their temporary function, favouring their reuse and contributing to a culture of ecological responsibility.

Mesura is an architecture and design firm founded in 2010 and based in Barcelona. By exploring the unknown and rethinking traditional ways of practising architecture and design, it provides lasting and creative solutions.

The studio works in a wide range of mediums, including architecture and interior design, furniture design, research and editorial projects. Each of them offers a unique opportunity to bring new ideas to life, which the studio tackles with dedication and a commitment to excellence.

Its working process is based on a methodology rooted in a transdisciplinary way of thinking, seeking to find points of connection within the various fields in which it operates. Each project serves as an on–going testing site where the process is just as valued as the final outcome. Mesura believes that true innovation happens when different perspectives and ideas come together and intersect.

*Jury: Teresa Carretero, Joquer Operations Manager; Maribel López, Director of ARCO; Iñigo Navarro, Leandro Navarro Gallery and member of the ARCOmadrid Organising Committee; Maite Sebastiá, Director of AD magazine, Jorge Sobejano, BURR Studio, winning project Guest Lounge ARCOmadrid 2024, and Pedro Vargas, Director of International Projects at Leading Brands of Spain Forum.