PARIS, FRANCE.- Maison Européenne de la Photographie presents Looking at Vu, A Photographic Magazine, 1928-1940, on view through February 25, 2007. The illustrated weekly magazine VU was at the forefront of the 1920s communications revolution. Its founders believed that it could deliver an objective vision of the world through extensive use of photography. The contribution of independent photographers (including Kertész, Man Ray, Krull, Lotar and Brassaï), the use of large numbers of agency pictures, the boldness of its layout, the invention of the "photo-reportage" and the quality of its printing in photogravure all reflect a daring editorial approach that remains unique in the history of publishing.

This exhibition is jointly produced by the MEP and the Nicéphore Niépce Museum in Chalon-sur-Saône, where it will be shown in March 2007. Curators: Michel Frizot, photography historian and director of research at the CNRS, and Cédric de Veigy, lecturer and researcher in photography and cinema.