Grapefruit at Berkeley Art Museum
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Grapefruit at Berkeley Art Museum
Yoko Ono: Grapefruit, 1964/1971 (back cover); New York: Simon & Schuster (fourth printing); 5-1/4 x 5-1/4 in.; gift of Jacquelynn Baas.



BERKELEY, CA.- The University of California, Berkeley Art Museum and Pacific Film Archive (BAM/PFA) presents the exhibition Grapefruit, a selection of "instruction paintings" from Yoko Ono's groundbreaking book with the same title, which inspired John Lennon to write his peace hymn "Imagine." The exhibition will be on view in the museum's Theater Gallery through March 28, 2007.

Expressive and original, the instruction paintings from Grapefruit will be presented as wall texts that fill the gallery in the same way that paintings on canvas do. However, the conceptual nature of the art invites the viewer to take home the paintings in the form of a do-it-yourself idea.

Ono explains in Grapefruit: "My paintings, which are all instruction paintings (and meant for others to do), come after collage and assemblage (1915) and happening (1950) came into the art world. Considering the nature of my painting, any of the above three words or a new word can be used instead of the word painting. But I like the old word painting because it immediately connects with 'wall painting' painting, and it is nice and funny."

In the spirit of imagination, and as an homage to Lennon's song, the instruction paintings on view will include all of those in which the word imagine appears, including 1963's Cloud Piece ("Imagine the clouds dripping. Dig a hole in your garden to put them in"), which appears on Lennon's Imagine album sleeve.

The exhibition Grapefruit also includes watercolor paintings by Ono's fellow Fluxus artist Geoffrey Hendricks, and related ephemera from the museum's collection. In addition, a telephone will be installed in the gallery, and Ono herself will call at various times during the exhibition. When the phone rings, visitors are invited to answer and interact with the artist.

IMAGINE PEACE buttons - a gift from Ono - will be distributed free to viewers throughout the course of the show.

Born in Japan in 1933, Yoko Ono, a pioneer of Conceptual art, has lived her life combining her talents as artist and poet, musician, and tireless advocate for peace and love. Grapefruit was originally published in Japan in 1964 in an edition of 500 copies. It has since been reprinted in many languages and editions.

Ono first met her future husband, John Lennon, in 1966 at the Indica Gallery in London, and later that year, she presented him with a copy of Grapefruit. Years afterward, Lennon cited the powerful effect the book had on him, inspiring him to write his song "Imagine."

The exhibition coincides with a popular resurgence of interest in Lennon's legacy, which includes a new documentary film, to be released this fall, exploring his transformation from a musician into an anti-war activist during the years 1966-76.

Grapefruit is curated by Stephanie Cannizzo, Curatorial Associate at BAM/PFA. It is presented concurrently with two exhibitions examining American counterculture during the 1950s and 1960s: Semina Culture: Wallace Berman and His Circle and Allen Ruppersberg: The Singing Posters.










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