LONDON, ENGLAND.- The Institute of Contemporary Arts, in association with Sony Ericsson, is delighted to launch All Tomorrow’s Pictures – a pioneering project which aims to highlight the creative potential of fusing art and technology by providing a vision of the future as part of ICA’s 60th anniversary celebrations. 59 high profile names spanning the artistic and cultural spectrum from film, design, art and architecture to literature, music, fashion, dance, science and politics, have committed to produce a single image or series of images inspired by the theme of ‘Tomorrow’ - using the state-of-the-art cybershot mobile phone Sony Ericsson K800i. Names confirmed include Bloc Party, Peter Blake, Chapman Brothers, Alison Goldfrapp, Helena Christensen and Nathalie Press.

These interpretations of the future, borne from this project by eminent creative icons of our time, will be assembled into a beautifully-produced hardback book, unveiled at a gala charity event at the ICA later this year, with an auction of the original prints set to raise vital funds for the future of the institution. In addition, a limited edition boxed version of the book will also be available. The 60th contributor will be chosen via a public competition in February – more details to follow.

Ekow Eshun, Artistic Director of the ICA, commented: “The ICA has been championing new art, ideas and creativity since 1947 and as part of our 60th anniversary celebrations we are delighted to be collaborating with Sony Ericsson on this exciting project which will present a vision of tomorrow from 59 of the world’s leading and upcoming creative talent and one member of the public. Each image will be as unique as the individuals. Ultimately the resulting collection will not only reflect a prescient vision of tomorrow but in doing so will also reveal a fascinating view of today.”

John Harber, MD Sony Ericsson UK & Ireland said: “"We are constantly searching for tomorrow's innovations that will make a better today. A today where people can express themselves with the ease, convenience and creativity that they desire and so we’re thrilled to be working with the ICA on this revolutionary project. “The Sony Ericsson K800i is one of the world’s most innovative and feature-rich imaging phones, so our creative talent will be well equipped to successfully capture their visions of ‘Tomorrow’.”