Most posters and advertisements are easy to overlook. In our screen-dominated world, it is difficult to compete for attention against advertising that relies on flat images. Imagine a printed image that can change based on your point of view and can tell a different story from every angle. Lenticular art turns images into 3D displays that create engagement and interaction with viewers.

Understanding Lenticular Art

Lenticular art is a form of printing that can create several different images on a single visual display. This process incorporates several different images and a clear acrylic lens sheet. The result of this combination is that the display will provide a different image based on the viewer’s position.

Instead of showing a single image, a lenticular image can show:

● Motion of a hand waving,
● Two images that flip back and forth,
● An image that appears 3D.

When World3D's creative team develops lenticular designs, they consider and construct the designs to account for viewer movement. This results in images that move and change in a more smooth and natural way as opposed to appearing confusing, jumpy, or choppy.

How the Process Works

The first step to creating a lenticular print is to obtain a series of images. These images are divided into vertical strips and positioned behind a lenticular lens sheet. Each vertical strip is only visible from a particular viewing angle. As viewers move in front of the image, it will shift.

This is a simple yet brilliant way to create an interactive experience with print. There are no screens, and no software is required.

How Lenticular Art Changes Visual Communication

While lenticular art does bring decoration to a display, its primary function is to transform the manner in which a message is structured. Instead of overwhelming viewers with a plethora of information, lenticular art uses the element of surprise to communicate one piece of information at a time.

The transformation takes place in three important ways:

● Adds depth to flat images
● Combines multiple images in a single space
● Enhances the viewing experience

A product display, for example, can show a ‘before’ image on one side, and ‘after’ on the other. An exhibit sign in a museum can show an artefact and a reconstruction without the need for two panels. As the viewer moves, the story unfolds.

Where Lenticular Art Is Most Effective

Lenticular art works best in locations where people tend to move quickly and walk by the displays. The movement of the viewer activates the images.

Some common applications for these spaces can include:

● Window displays in retail stores
● Signs in retail aisles
● Trade shows
● Museums
● Educational posters
● Promotions for movies and books

Advantages Over Standard Printed Displays

Lenticular art has many clear advantages over flat printing.

● It grabs attention faster.
● It keeps viewers engaged for longer periods.
● It communicates more and takes up less space.
● It is not power-dependent.
● It works both indoors and outdoors.

Lenticular prints, unlike digital screens, are silent and stable. They don’t crash or update, and don’t require power or cables. Yet, they feel alive.

Challenges to Keep in Mind

Lenticular art needs to be designed carefully. Poor design for alignments and levels of contrast can result in a poor effect. The placement of both lighting and the art can result in the failure of illusions. That is why planning is important.

Design must consider:

● Where people will be
● How far will this be
● What motion fits the message
● If done correctly, all of these challenges can (and should) be turned into advantages.

The Future of Lenticular Visual Displays

Advancements in lenticular art are inevitable with the progression of printing technologies. Lenticular art is also showing to be flexible when fused with other storytelling methods.

Printed motion gives a refreshing and unique experience alongside digital ads. While ads are shifting and becoming more digital, the refreshing experience of motion ads remains physically tactile.

Frequently Asked Questions Regarding Invisible Art

What is lenticular art used for?
Invisible art is used for advertising and education, and for storytelling. It is used to explain transformation, demonstrate influence, and show a myriad of concepts within a single image.

Is lenticular printing expensive?
Lenticular printing costs more than standard printing. However, it is cheaper than digital screens and requires no power or maintenance. Over time, it can be cost-effective.

How long do lenticular prints last?
With the right quality of materials, invisible art is more resistant to fading and moisture than standard paper posters. This means invisible art will last a long time.

Conclusion

Transformations of static displays through lenticular art into animated displays create motion and depth. Without the use of screens, lenticular art can tell a story in a more engaging way.

For brands and educators, lenticular art provides a unique way to engage the audience and brings a whole new storytelling dimension to static art. Focusing on the lenticular design can take the static visuals to a whole new level.