MILAN.- The prestigious French auction house PIASA announced the strengthening of its international presence with the arrival of Gaia Spallanzani as its new correspondent in Milan. This appointment marks a strategic step for PIASA in developing its connection with Italy, a key market for contemporary art, design, fine jewelry, and luxury.
Artdaily Recommended · Paid Link
Auction Theory
By Vijay Krishna
A leading reference on auction models, bidding strategy, market design, and the economic principles behind competitive sales and price discovery.
See it on Amazon → As an Amazon Associate I earn from qualifying purchases.
An exceptional profile at the crossroads of Art and Luxury
A luxury entrepreneur, artistic director, and renowned communication specialist, Gaia Spallanzani brings rare expertise and a major international network to PIASA.
Coming from an illustrious lineage, she has been the owner and creative director of Spallanzani Milano 1880, one of Italy's historic fine jewelry houses, since 2014. Under her leadership, the family brand underwent a major international shift, blending modernity, boldness, and respect for traditional Italian craftsmanship.
Perfectly trilingual — Italian, French, and English — and having lived for over twenty years in Paris as well as abroad, Gaia possesses an intimate knowledge of both French and Italian cultures and markets. Her prestigious career has led her to collaborate with leading fashion, media, and luxury institutions, such as Condé Nast International, Vogue Italia, as well as the houses of Prada, Dior, Saint Laurent, and Chloé.
A solid academic and expert background
Passionate since childhood about the history of gemstones and design, her rigor and expert eye are backed by an outstanding academic background: Doctorate in Communication Sciences and Performing Arts in Italy, Master’s Degree from the Sorbonne University in Paris, Certified Gemologist by the IGI - International Gemological Institute of Milan, specializing in polished diamonds, training in jewelry design and luxury at the Sotheby’s Institute of Art in Milan, and specialization in the contemporary art market from Drouot Formation in Paris.
A strategic bridge between Milan and Paris
Thanks to her specialized areas of expertise — ranging from fine jewelry to contemporary art, international business development, and private client relations — Gaia Spallanzani will be the ideal ambassador for PIASA in Italy. Based in Milan, her mission will be to support Italian collectors and buyers, source exceptional pieces for upcoming Paris auctions, and consolidate PIASA’s positioning as a key player in the European art and design market.
