LONDON.- Today, the National Portrait Gallery announces a new partnership with Pandora, the world’s largest jewellery brand. Extending across exhibition, programme and retail collaborations, the partnership between the NPG and Pandora will celebrate self-expression, rooted in a shared belief that creativity is for everyone.

The first phase of this partnership will see Pandora’s support of the Gallery’s major autumn exhibition, Tim Walker’s Fairyland: Love and Legends. To coincide with this, the National Portrait Gallery will also present a new range of Pandora jewellery and charms, co-created with Tim Walker and sold within the National Portrait Gallery’s Shop.

The partnership between the NPG and Pandora reflects both organisations’ shared commitment to inclusion, innovation and creating experiences that resonate with diverse audiences. By bringing together the Gallery's renowned Collection and Pandora's global platform for personal expression, the collaboration aims to inspire conversations about identity, belonging and the universal power of storytelling.

Over the course of the partnership, the National Portrait Gallery and Pandora will collaborate on a number of new initiatives designed to encourage creativity and celebrate the many ways people tell their own stories.

“Pandora's commitment to creativity, self-expression and accessibility make them an ideal partner for the National Portrait Gallery, as we continue to expand our artistic programmes and engage new audiences. I am delighted to embark on this new partnership with Pandora and am grateful to them for sharing and supporting our vision for the future.” -- Victoria Siddall Director, National Portrait Gallery

”Our collaboration with the National Portrait Gallery celebrates the power of storytelling through both art and jewellery, bringing together two worlds that have inspired self-expression for generations. We are incredibly proud to partner with one of the UK's most iconic cultural institutions to create experiences that invite people to connect with portraiture in new and meaningful ways.” --- Nicole Clayton General Manager, Pandora