LONDON.- The redeveloped Jewish Museum has made the shortlist for next week’s BT Visit London Awards in the Best New Tourism Experience category. This nomination acknowledges the significant contribution the new Jewish Museum makes to the cultural landscape of London . The museum reopened in March of this year after a £10million transformation and now is home to three floors of engaging and thought-provoking exhibits and a busy programme of events and education activities. Earlier this month the Jewish Museum was specially commended at the British Guild of Travel Writers annual award when nominated as the best UK New Tourism Project.

The Visit London Awards celebrate the richness and diversity of our unique city, therefore the Jewish museum is an apposite choice – the museum celebrates the culture, heritage and identity of one of Britain 's oldest minorities and engages with people of all ages, backgrounds and faiths. The new galleries bring to life the museums collection – which has been awarded Designated status - by placing the Jewish story into the wider context of British history. To be shortlisted for the Best New Tourism Experience is a fantastic achievement, this category celebrates the fantastic new tourism experiences offered to visitors to London and the Museum is shortlisted alongside other major institutions such as the Museum of London and the Victoria and Albert Museum.

We are delighted to be in the running for the Visit London Award, we are very proud of the new museum and are pleased that its valuable contribution to London and tourism has been recognised, especially amongst such a high standard of other entries.
Rickie Burman, Director.

Now in their seventh year, The Awards recognise and reward organisations that help London remain the number one city destination in the world, thanks to the unparalleled experiences it offers to visitors. The overall winners of this category will be revealed at a glittering awards ceremony on Wednesday 8th December 2010 at The Bloomsbury Big Top. This is the second nomination the museum has received, earlier this month the Jewish Museum was specially commended at the British Guild of Travel Writers annual award when nominated as the best UK New Tourism Project.