LONDON.- Three unique and unseen Polaroid’s of Kate Moss, taken by the fashion designer Tom Ford during a fitting for Gucci's Spring/Summer 1997 collection, will go under the hammer as part of Dreweatts & Bloomsbury Auctions Photo Opportunities sale on Friday 28th February.

Annotated in black felt tip in the margin, the images were used for ordering the model walks for the catwalk show. Ford had been working as creative director of Gucci for two years when the photographs of Moss were taken. In that time, he revolutionised the Italian fashion house with sex, style and glamour through his campaigns and models. He said of Moss: “I have a feeling Kate will be embodying the spirit of the times for decades to come.” The Polaroid’s are estimated at £300-500 each. [Lots 257, 258 and 259]

A selection of more than 20 photographs of one of Hollywood’s most photographed women, Marilyn Monroe, offers a rare opportunity to own some of the most beautiful and iconic images of one of the most famous starts of the 20th century. The photographs were taken by some of the world’s most famous photographers including George Barris, Bert Stern, Cecil Beaton and Milton Green, and many of them are signed by the artists.

From the last photo shoot she undertook just six weeks before her death in August 1962, four revealing and iconic images that embody a very personal record of the troubled star. In an interview about three-day photography session with Marilyn Monroe entitled Last Sitting photographer Bert Stern said: “Well what do you want to do?" and I said, "Well I dunno, what do you want to do?" She picked up this scarf, looked through it, and it was transparent, she could see me. She understood right away, and said: "You want to do nudes. And I said, "Well that's a good idea." These memorable images are estimate at £1,500 – 2,000. [Lot 209]

Elsewhere in the sale are two stunning photographs by Italian photographer and architect, Marco Glaviano, of the ‘90s supermodel Cindy Crawford. A pioneer of early digital photography Glaviano was the first photographer to have published a digital photograph in American Vogue. He worked closely with some of the world’s most famous models during the 1980s and 1990s and said of the photographs he took at that time: “These are the most iconic pictures I took in my career, when models used to be beautiful like Cindy, before the industry changed to anorexic model [body] types.” The photographs are estimated at £1,000 – 1,500 and £1,200 – 1,500 respectively. [Lots 261 and 262]

Eight photographs by the British photographer Terry O’Neill, who gained prominence in the 1960s, is highlighted by a 1963 portrait of Jean Shrimpton and Terence Stamp, signed by the photographer. He said of the photoshoot: “This was done in his flat. I was doing a story on Terence Stamp as the hot young star of the time and he was going out with Jean. I wanted these two as the faces of the sixties, which to me, they were.” [Lot 204]

In a new initiative for Dreweatts & Bloomsbury Auctions, this sale contains a selection of 80 lots that don’t carry a reserve. Dreweatts & Bloomsbury Auctions Head of Photography, Sarah Wheeler said: “Dreweatts & Bloomsbury Auctions are always looking at new ways to open ourselves up to new markets. This section of our sale is accessible to collectors with a range of budgets, and includes photographs by renowned photographers such as Brassai and William Klein, as well as photography by unknown and emerging artists.” The selection also includes press prints of The Royal Family and photographs of The Beatles, Marlene Dietrich and playwright Arthur Miller.

The sale is on view at Bloomsbury House, Maddox Street, London from Sunday - Thursday, 22-27th February.