DALLAS, TX.- Heritage Auctions has announced that Jeffrey M. Greer, a longtime collectibles marketing executive with more than 25 years of visionary leadership, is the firm’s new Vice President of Marketing. Greer will oversee Heritage’s multi-million dollar global marketing efforts, brand management, and strategic communications campaigns.

“Heritage stands apart for its aggressive advertising and marketing campaigns and Jeff is the executive to lead us into the future,” said Greg Rohan, President of Heritage Auctions. “His experience, personality and entrepreneurial approach to reaching new clients will be crucial to our success.”

Jeff honed his collectibles marketing experience with Beckett Publications, helping to build the world’s most trusted sports collectibles magazines and marketplace. Through market research for business development, Greer led strategic marketing initiatives to help Beckett magazine sales reach two million copies per month.

At Heritage Auctions, Jeff will lead the firm’s team of professionals responsible for brand messaging, collateral, direct mail campaigns, auction catalog design and production, as well as the firm’s public relations strategies across 38 categories. Jeff is a lifelong resident of Dallas and a graduate of Southern Methodist University with degrees in marketing and journalism.

“I am thrilled to be working with and for collectors again – the opportunities are dynamic and endless,” Greer said. “Heritage is the place to be in the world of fine art and collectibles and I look forward to helping that legacy grow for many years.”

Jeff Greer may be reached at 214-409-1692 or JeffG@HA.com.