LONDON.- Lorna Dolan, Arts Editor of the Financial Times wrote in yesterday’s edition that Unilever and Tate Modern were on Wednesday named the Arts & Business Champion of the Year for the headline-grabbing Unilever Series of installations in the gallery’s vast turbine hall. The hall, currently home to the giant sun of Olafur Eliasson’s "Weather Project", has proved popular with visitors, who have flocked in previous years to see works by Louise Bourgeois, Juan Munoz and Anish Kapoor. The fifth, and final, installation in the series will be unveiled later this year by the American artist Bruce Nauman.
The partnership has cost Unilever £1.25m. and Niall FitzGerald, Unilever chairman, said: "We wanted to be associated with something new and different, to get people involved, to get them to walk around and say ’I love that’ or ’I hate that’."
At an awards ceremony at the Barbican Centre, London, which was held on February 18th, Arts & Business - which works to encourage business involvement in the arts - praised Unilever for committing to the project for five years.