NEW YORK, NY.- “A vending machine is a perfect place for fine jewelry,” said nobody until today. Jewelry designer Marla Aaron, has created and installed a “vending machine” at the Brooklyn Museum, which will carry a selection of her products, highly regarded from the likes of The New York Times, Vogue and InStyle for their unique design and utility.

Analysts and news outlets alike have extensively covered the retail apocalypse and have called for brands to change the way they approach the consumer – in particular by using unique events and experiences.

“We created this vending machine as a new way to deliver an unlikely experience for our customers--to find our jewelry in a place where they would not normally find it,” said Aaron. “Whether that encounter is in exceptional stores (like the ones we are sold in currently), via our ecommerce channels or something unexpected in an unexpected place, like the Brooklyn Museum. This is an experiment on many levels--creatively most especially so it made perfect sense to choose a cultural institution as our partner for this project,” she continued.

The vending machine, has a fully-integrated touchscreen as well as video capabilities which tell the designer’s story. Aaron is offering seven products for purchase ranging in price from $100-$1500 dollars.

“The Brooklyn Museum’s motto’s is “Great Art and Great Art Experiences.” The opportunity to present the collection at one of the most important cultural institutions in New York is an extraordinary one,” continued Aaron.

The vending machine will be at the museum through the holidays, and the brand plans to roll out additional machines internationally during 2018.

Marla Aaron launched her eponymous collection in 2013 when her combined obsessions with bridges, hardware and jewelry could no longer be ignored.

What began with one lock is now an entire collection designed to be worn in infinite ways and used as “jewel tools” with individuals’ own collections—to redefine the “precious” in jewelry with individuality. Although recognized for its streamlined, industrial look, the collection is deeply rooted in the personal and emotional jewelry of the Victorian and Georgian eras. Her work is collected by a growing group of jewelry aficionados who anxiously await her latest “lock” releases.

In an unusual twist, the brand was first sold direct to consumers and only then was embraced by retailers. Marla’s work is now sold in select stores across the United States, the Middle East, Asia and Europe.

We are interested in unorthodox places and spaces to buy jewelry and objects in general.

The entire collection was on exhibit in 2016 in New York City at the Museum of American Finance in their exhibit, "Gold: Worth its Weight".

Her newest designs are the Earring Series for which the company has filed its first utility patent in 2017.

The #lockyourmom Project, created by Marla, gives single moms sterling silver Baby Heartlocks just for them. To date Marla and her team have given out hundreds of Heartlocks to deserving single moms all over the country.

The collection is proudly made and finished by hand in New York City with the exception of the Enamel Series which is made in England by a 231-year-old company still in the same family.

Marla resides in New York City with her husband, two sons, and an unmentionable quantity of pets and sporting equipment.