NEW YORK, NY.- Some of the best ski posters available on the market today will appear for sale in Swann Auction Galleries’ Vintage Posters Auction on March 1 in New York.

Highlights include designs by the most sought-after ski poster artists, like Roger Broders, Erich Hermès, Alex Walter Diggelmann and Georges Dorival, with the sale featuring posters promoting leading resorts, such as Gstaad, Davos and Chamonix. One poster depicts the world’s first ever chairlift.

The 1928 design Vers le Mont-Blanc, by Georges Dorival, is one of the great classics of this genre. Swann are able to offer all three different versions, from the collection of acclaimed poster dealer and aficionado Gail Chisholm, at this sale, each depicting the same view at different times of the day – morning, afternoon and night – with a combined estimate of $8,000 to $12,000.

The c.1937 design Gstaad / Berner Oberland shows excited skiers riding to the top of the mountain in an early form of ski lift against a backdrop of brilliant snow and azure sky. A graphic triumph from the hand of the record-breaking Diggelmann, it has an estimate of $6,000 to $9,000.

Roger Broders, arguably the most celebrated ski poster artist of all, created the c.1930 Sports d’Hiver dans les Vosges, a wonderfully lit and dynamic study of a skier racing down the slopes watched by an admiring crowd. The estimate is $5,000 to $7,500.

Chamonix-Mont Blanc, the 1924 design by ‘Alo’ (Charles Hallo), depicts an early view of ski jumping with a particularly appealing colour palette and carries an estimate of $4,000 to $6,000, the same value put on the English language version of Erich Hermes’ striking 1936 design, Winter in Switzerland.

More whimsical, yet no less ambitious in its execution is Davos, a poster showing a selection of views, designed by an unknown artist in 1901 that has an estimate of $3,000 to $4,000.

“The broad range of ski posters in our upcoming sale includes images from prominent resorts all over the world, with an unexpectedly high concentration of important and infrequently-seen images from Switzerland, including posters promoting Davos and Gstaad as well as others from the heart of the Alps,” says Swann Galleries President Nicholas D Lowry.

“One of the rarest pieces is also one of the most attractive: James Northfield’s c.1932 advertisement for skiing on Mount Buffalo in Australia.”

Northfield’s design formed part of the artist’s long association with the Australian National Travel Association, and is estimated at $5,000 to $7,000.

Lowry continued, "Collectors of ski posters will certainly have noticed and lamented the closure of Christie's South Kensington, but we feel that we are perfectly positioned to assume the mantle. Our commitment to offering the best, the rarest and the most attractive ski posters from around the world remains undiminished.”

US highlights include Sun Valley Idaho, a c.1936 double view of the resort soon after it opened showing the world’s first ever chairlift. By an unknown artist, the previously unrecorded poster is estimated at $4,000 to $6,000. Yosemite Winter Sports, depicting a skier racing down a vertiginous slope with the Half Dome landmark in the background; also by an unknown artist and undated, it carries an estimate of $3,000 to $4,000.

The Vintage Posters sale also features rare examples from other spheres, ranging from travel and entertainment to politics and drinks advertising.