Using Youtube as part of your business’s marketing strategy can be the smartest thing you do in an attempt to grow your business in the year 2019. Youtube is one of the most used social media platforms worldwide and using it to market your business or product is almost crucial to the success of a business.

There are over 30 million daily users of Youtube every day from across the world and in order to gain access to a large target audience, business can take advantage of this. Creating good content and then posting it on Youtube to be viewed by people is just the tip of the iceberg. There are more steps that you need to take and information you need to have in order to use Youtube and its features to the best of their potential.

• How Youtube views work
There is great confusing among the general public as to how exactly dos Youtube count the views on the videos. In the early years of Youtube, it was very easy to increase the view count on a video by simply refreshing the age and reloading the video over and over again. However, developers realize the problem with this and change the system. Now, views under 300 are counted in the old-fashioned way but as soon as your video crosses the 300 mark, Youtube employees manually view your video and verify it based on the content and how the views have been attained.

• Fraudulent views
There are many opportunities that enable Youtube accounts to buy views for Youtube from third party websites. This is discouraged by the website as it crowds the website with videos that have been made popular forcefully and those that might not have the appropriate content to appease a large number of people. It can clearly disrupt the Youtube browsing experience. Therefore, the developers came up with a new algorithm that detects and eliminates fraudulent views effectively. If you are looking to buy Youtube views for videos in the hopes that it can boost your advertising efforts, it is advised that you instead spend that money on producing valuable content that negates the risk of your video being classified as fraudulent and then removed.

• How you can increase views legitimately
In order to be able to view your video, your target audience needs to be able to find it. Youtube search engines work quite the same as Google. They operate through SEO and search rankings. Therefore, it is important for your video to have a description and title that is SEO friendly and helps display your video at the highest possible rank when the keywords are searched for. Moreover, you can use the video to ask your existing viewers to subscribe to your channel and also turn on notifications. This way whenever you upload a new video, these viewers will be notified and will automatically watch it. Furthermore, you can use other social media platforms to attract viewers back to your Youtube channel such as Instagram and Facebook.