How casinos are designed to promote Gaming
The First Art Newspaper on the Net    Established in 1996 Friday, November 22, 2024


How casinos are designed to promote Gaming



If you’ve been gambling for a long time, then you must have noticed how the design of casinos has changed over the years. They went from confusing mazes to organised playgrounds. And that is not by accident. Even live casino websites are seeing a transition from obtrusive interfaces to clean ones. Check out https://www.freespinslivecasino.com/ to see examples of websites that have a simple interface despite providing multiple features and games.

Casino layouts have been transforming over the years based on evolving design theories. While designers then believed in extending the playtime by essentially trapping the players inside the casino, modern designers try to provide a better customer experience to foster loyalty.

A casino for everyone
The first hurdle every casino designer faces is how to cater to different types of customers that come in — the cash-laden high roller, the casual newcomer, and the hotel guest. While high rollers are not at all interested in slot machines — they want to find a table quickly and get into the action — newcomers don’t have a big bankroll and are easily tempted by flashy slot machines. The hotel guests, however, are mostly uninterested in gambling and just want to get to their rooms.

Considering these conditions, the designers create a design that works for all three types of customers. They segregate the casino floor such that the high-rollers find the high-stakes tables quickly, the newcomers get engaged in slots right away, and the guests can pass through the floor straight to the lift.

Maze to playground
When the first casinos were popping up in the 1990s on the Las Vegas strip, designers had a completely different theory about the casino layouts. This theory was interested in trapping and confusing its customers to make them shell out extra bucks while inside the casino.

The slots were arranged in confusing curves and the floor was crowded with all sorts of games. The exits were concealed through spare signage and no matter where the player stood, they would see a variety of games.

This design theory changed in 2010 when the Bellagio opened with a floor design that was openly spaced and intricately decorated. It had high ceilings that let in plenty of light and carved sculptures that made the ambience conducive to a better player experience.

Layout of table games
Since casual players are occupied on slot machines and high rollers gravitate towards table games anyway, the layout of table games is not that critical. They are generally placed in the centre of the casino where they can be centrally managed and secured.

However, there are advantages to placing the table games close to each other. If one player is on a hot streak, the table tends to get rowdy and noisy, creating a party-like atmosphere and energising the surroundings.

Slot Machine Layouts
Today, slot machines contribute to 71% of a casino’s revenue. Since they usually outnumber table games by 7 to 1, it’s important that they are placed in such a way that attracts casual players but do not get in the way of high-rollers.

As mentioned before, designers have swapped confusing rows with neat clusters. These clusters also allow them to include a variety of games on the floor. Each cluster of slots has a different theme, often inspired by pop culture.

In closing, it is a welcome change that casinos want to improve customer experiences instead of rob them with sly tricks. It will go a long way in making casinos a place of fun and entertainment with friends and loved ones.










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