NEW YORK (NYT NEWS SERVICE ).- John Giorno, who turned to the world of art and the mechanisms of mass media to shake poetry loose from the page and embed it more deeply in the fabric of everyday life, died Friday at his home in New York in a building that he had made into a gathering place for practically everyone from the avant-garde of his time. He was 82.

His death, after a heart attack, was confirmed by artist Ugo Rondinone, his husband.

Possessed of Greco-Roman good looks and a gregarious, benevolent spirit, Giorno played an important role early in his life as a muse and lover of other artists, among them Robert Rauschenberg and Andy Warhol, who created his seminal 1963 film “Sleep” by focusing a mostly static Bolex movie camera on Giorno’s slumbering body for more than five hours, turning him into a filmic, pop-era version of Mantegna’s Christ.

But Giorno’s lasting contribution to art came through his restless experiments in the circulation and political potential of poetry, which he felt had been unjustly overshadowed by other genres of expression.

“It occurred to me that poetry was 75 years behind painting and sculpture and dance and music,” he told curator Hans Ulrich Obrist in 2002, adding that he had been inspired, in part, by the way the work of pop artists jumped the rails of the traditional art world and reached a broader audience.

“In 1965, the only venues for poetry were the book and the magazine, nothing else,” he said. “Multimedia and performance didn’t exist. I said to myself, ‘If these artists can do it, why can’t I do it for poetry?’ ”

That year he founded Giorno Poetry Systems, a nonprofit foundation, to promote his work and that of his peers. And four years later, inspired by a phone call with his friend, writer William S. Burroughs, he started Dial-A-Poem, a rudimentary mass-communication system for cutting-edge poets and political oratory.

Initially using six phone lines connected to reel-to-reel answering machines in a room at the Architecture League on the Upper East Side of Manhattan, it was callable around the clock for anyone with a few minutes and a desire to be read to.

Millions of people dialed in, hearing verse recited by poets like Allen Ginsberg, Anne Waldman, Peter Schjeldahl and Ron Padgett, later joined by dozens of other poets and groups like the Black Panthers.

At a time when the culture at large and the art world were still relatively prudish and also deeply homophobic, Dial-A-Poem — which was featured in the highly influential Information exhibition at the Museum of Modern Art in 1970 — was often unabashedly erotic and heavily gay in content. (The service is still in operation, now at the number 641-793-8122.)

“It seems strange that in 1968, everything was still externally puritanical,” Giorno told Obrist. “We all took lots of drugs, and in our personal lives were liberated. But in the media, and outside world, pornographic or erotic images were never used.”

His own work drew heavily from the ideas of the found imagery that fueled the pop revolution and also from the tradition of the ready-made — plain, found objects presented as art — articulated by Marcel Duchamp and filtered through the writing of Burroughs and Brion Gysin. In his earliest work, Giorno mined news items and presented them virtually untouched as verse, as in this piece from his first, privately circulated collection, “The American Book of the Dead,” in 1964:

A plainsclothesmanwas beaten to his kneesby a mob of teenage girls yesterdaywhen he and his partnertried to break up a fightbetween two girl gangsin a school yardin the Bedford-Stuyvesantsection of Brooklyn.

John Giorno was born Dec. 4, 1936, and raised in Brooklyn and Roslyn Heights, on Long Island. His father, Amadeo Giorno, whose family Giorno traced to Norman nobility in Puglia and Basilicata, Italy, owned a clothing manufacturing company and his mother, the former Nancy Garbarino, worked as a fashion designer.

Giorno, an only child, said that he discovered his sexuality in his early teens when he began to lust after attractive priests when his parents took him to church.

He graduated from James Madison High School in Brooklyn, which Ruth Bader Ginsburg and Bernie Sanders attended around the same time; to the end of his life, Giorno spoke of the importance of the English teachers he encountered at the school. In 1958, he graduated from Columbia University, where he had met Ginsberg. During a brief stint as a stockbroker, Giorno began to befriend artists and poets like Warhol and Ted Berrigan and filmmaker Jonas Mekas.

He and Warhol were living together off and on when Warhol came up with the idea of filming Giorno sleeping, naked.

“He said to me on the way home: ‘Would you like to be a movie star?’ ” Giorno told The Guardian in 2002. “ ‘Of course,’ I said. ‘I want to be just like Marilyn Monroe.’”

Though Warhol and Giorno split in 1964, the movie — which was among the first footage Warhol ever shot and which became an underground classic — linked them indelibly in postwar art history.

In 1962, Giorno had moved into a hulking Queen-Anne-style building on the Bowery that had been built as the first YMCA and then had a second life as a warren of studios for artists, including Mark Rothko and Fernand Léger.

He eventually occupied three spaces in the building, one of which became known as the Bunker, christened as such by Burroughs, who began living there part time, in a windowless former locker room, in 1975.

After Burroughs’ death in 1997, Giorno preserved his bedroom just as he left it, with his hat hanging from a hook across from his single bed, his manual typewriter on a small stand and a working blowgun resting against the wall.

In 1963, the artist Wynn Chamberlain threw a 27th birthday party for Giorno in the building that became renowned later as a remarkably comprehensive snapshot of the emerging art scene at the time: attendees included Warhol and Rauschenberg, Jasper Johns, Frank O’Hara, Diane Arbus, Richard Avedon, Frank Stella, Barbara Rose, Roy Lichtenstein, John Ashbery, Merce Cunningham and John Cage.

“They didn’t really know me,” he told Obrist. “It was billed as a pop birthday party for a young poet. By the late ’60s, everybody became very famous and nobody went to anybody’s party anymore. It was over.”

For more than three decades Giorno, a longtime practicing Buddhist, also hosted annual gatherings known as fire pujas in the building for hundreds of Tibetan Buddhist adherents.

Over several decades, Giorno Poetry Systems produced dozens of albums, videos and events of the work of Giorno and other writers, musicians and artists, and in 1984 the foundation started the AIDS Treatment Project, which disbursed hundreds of thousands of dollars to help those suffering in the epidemic.

For the past several years, Giorno had been at work finishing a memoir, titled “Great Demon Kings,” scheduled to be published by Farrar, Straus and Giroux next year, which he said he hoped would communicate the possibilities of a life radically open to art and to others. In a 2006 poem titled “Thanx 4 Nothing,” written on his 70th birthday, Giorno wrote:

May every drug I ever tookcome back and get you highmay every glass of vodka and wine I ever drankcome back and make you feel really good,numbing your nerve endsallowing the natural clarity of your mind to flow free,may all the suicides be songs of aspiration,thanks that bad news is always true,may all the chocolate I’ve ever eatencome back rushing through your bloodstreamand make you feel happy,thanks for allowing me to be a poeta noble effort, doomed, but the only choice.

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