The Swedish furniture giant, Ikea’s custom logo is one of the most exemplary logos among the world’s largest brands. Ikea’s first custom logo design was created in 1951 and went through a couple of noticeable changes until 1967 when a rectangle covered the block letters (IKEA) inside an oval. After doing years of experiments with black, red, and white color variations, the blue and yellow combination design with bold letters we see today was launched in 1983. In this article, we will discuss five learning concepts from Ikea’s updated custom logo design and how it differs from the previous one.

Consistency
Ikea’s primary focus was on the consistency of colors and design. Your primary custom logo design creates an unforgettable impression on your potential audience. If you change the outlook of your brand’s logo overall, people will be confused initially, and it will take a huge amount of time to regain your brand’s image in their minds. Ikea followed this approach and converted its new custom logo in accordance with the previous ideology. Here is a clear lesson for you to be consistent with your previous details while creating a new logo design for your business.

Optimization
Ikea emphasized a lot to optimize its logo with the progress of the brand. It means that only consistency is not enough, rather you also need to consider the compatibility of your newly formed logo with the products you offer. Every integration should have a solid reason that can contribute to the overall objective of your business. Ikea’s logo conveys the message of its uniformity and its color combination expresses the Swedish flag also. This is another important reason why people like its custom logo design and color scheme. And this is also the reason why Ikea didn’t change its logo’s color combination after 1983.

Creativity
Creativity is an important factor to create an alluring and upgraded custom logo. Ikea has one of the most experienced and expert designing teams that continuously adds to the current trends. Its new custom logo design teaches you to add the element of innovation to the old version. You should opt for the best custom logo designer that can understand the feasibility of your brand and provide appropriate results. You also need to think out of the box to get new ideas about your updated logo design. This can be done easily with the collaboration of professionals and experts in the industry.

Simplicity
Ikea set an example that being simple is a great way to catch the community’s intent. Its custom logo design remained simple and constant over the years and got global recognition. The more you prefer simplicity and solidity to your custom logo, the higher your brand will get remembrance. Moreover, the nature of every human being is simple, and simplicity always captures more attention. Apart from Ikea’s custom logo design, you can also learn from other largest brands of the world like Apple, Microsoft, WordPress, and Google, etc. They all have simple factorial logos and the same color combination.

Self-Belief
Another great lesson we should learn from Ikea’s iconic logo design is that we should have strong self-belief in our core values. Don’t care what other people think or say about your selection, when you have confidence in your abilities and expertise, you will surely get success. Your team is the ultimate source of belief for your brand. Follow your previous trends and add some catchy moderations so your custom logo design can be formed according to your brand’s nature. Keeping in mind the success of Ikea’s logo design, your brand should also get a custom logo design just like Ikea. It will empower your brand to be confident in the market.

Do let us know in the below section your additional findings (if any) from Ikea’s latest logo update.