LONDON, ENGLAND.- Royal Jelly Factory’s New Art Up-Close series of art books has been selected to feature in the Design Museum’s major summer exhibition, 'The European Design Show'. This biennial survey 'celebrates the most inspiring and innovative design projects in Europe over the past two years'. The European Design Show - Design Museum, London - 28 May – 4 Sep 2005.

Designed by the highly acclaimed Graphic Thought Facility, the book series has a clean, user-friendly feel, and the covers feature unusual, folded-tabs. The series format was picked up by the specialist design press:

'GTF came back with a clever, small format design incorporating a folded cover with a tab emerging from it ... the tabs on the front and back can be untucked, leaving the covers free of text.' – Creative Review

'These dinky books are the perfect companions for any art or graphic design enthusiast.' – FX

To celebrate their first books being selected for exhibition, Royal Jelly Factory is offering free shipping for online purchases from http://www.royaljellyfactory.com for two weeks from 24 May – 7 June 2005.