Photography is a creative art that captivates and engages the mind. As a photographer, you want to build a photography portfolio that reflects exactly that— your creativity.

A photography portfolio showcases your creative ability as a photographer and exposes your talent to prospective clients. It is your ultimate advertisement platform. Thus, you want to make sure that it stands out.

Here are tips on how to create a photography portfolio that will get you noticed:

1. Make Sure That Your Photos Are Ready To Share
Many photographers rush to get their work out there even when they are not yet ready. Remember, you want to showcase good images if you want to get noticed. Otherwise, your audience will just ignore your photos.

However, it doesn’t have to be the same level as those from National Geographic all the time. Even simple images can get a lot of recognition if presented correctly.
What’s more important is how you present the subject in the picture. Does the light illuminate the shot the way you want it? If you want to enhance and re-light your photos, you can use an editing app like Facetune's magic wand.

Is the composition precise? You might want to crop or straighten the photo for symmetry. Does it have a lot of visual interest? You can put depth or focus on your center of interest.

Ensure that your photos look perfect before you share them with the public.

2. Choose Minimalistic Website Themes
When creating a photography portfolio, you get a variety of fun website templates with all the bells and whistles to choose from. However, if you’re setting up a photography portfolio, you want to choose minimalist themes that won’t end up overpowering your work.

You want a minimal theme that makes your images stand out and show off your work in its best light. Typically, you want a template or theme that allows your images to be the feature. Reduce distractions by creating minimal texts and removing ads and distracting buttons or Tweet rolls.

In general, your photography portfolio should be like a landing page. There should be nothing else to click except the image itself and your top bar menu. You also want to consider picking neutral colors that can help the colors of your images to shine and not clash with the background. This is particularly important in food photography because there’s a wide variety in the colors of the subject shot.



3. Categorize, Organize, And Make It Consistent
If you’re a versatile photographer working across different verticals, then you want to divide your portfolio into easy-to-digest categories or sections. This way, potential clients can find the work that’s most relevant to their needs.

If you consistently work in a single format, such as print or editorial, or you’ve worked with well-known name brands, then you should divide your portfolio into folders of work by client name.

As you organize your photos, you want to ensure that your portfolio is presented consistently and cohesively, and tells a similar theme. This allows your various images to “go together.”

The simplest way to do this is to group your work into a feeling or theme. Some examples of categorizing can be by lighting, mood, and color palettes.

A cohesive look can greatly improve your photography portfolio and allow you to show your versatility.

4. Showcase Your Creativity
Any good photography portfolio should also showcase the creative individual behind it. This doesn’t necessarily mean filling your portfolio with your portraits. Personal information, such as email address, business address, and contact number, should also be seen in your portfolio.

In addition, you also want to create a standout artist statement or a bio page. This can help potential clients to understand why you’re the right person for the job. A good bio should reflect your strengths and unique perspective within the industry. You want to keep it short but impactful, yet don’t forget to highlight educational information and experience that may help you shine.

All relevant professional networking and social media links such as LinkedIn, Instagram, Facebook, and more should also be included. If you have a blog that could give your audience a better insight into your creative process, then you can include those as well.

Conclusion
Having a comprehensive portfolio is your strongest marketing tool to show off your talent out there and get clients to notice your work. Hence, make sure to follow the tips mentioned here to create a portfolio that will help you stand out from the rest.