There are many reasons why attorneys and lawyers need to focus their marketing efforts on website design and development. This article reveals a few of the major aspects that underline the importance of owning the appropriate website technology and perfecting these web solutions to drive more traffic, and therefore, more business and sales conversions.

Aleph Website provides us with insights they have gained during the decade of experience, working with various attorneys and lawyers in driving more sales and improving their brand reputation online.

So here we go:

1. Local Search

Anyone who is looking for an attorney will do so by going onto google and looking up attorneys in their city. These local searches often looking something like this:

“Attorney near me”
“Best lawyers in State/City”
“How to find a lawyer”

These searches, in turn, trigger the search engine to browse through a multitude of websites located in the geographical area that the user has specified, or located in. Such a search will give results that are pulled from websites that are optimized for these KW searches.

Local Organic traffic counts for 10% - 50% of the total sales. This is so because when people find you, they make a choice without touting, salesy pitches, sales aggression, etc. Organic traffic is inbound traffic that is valuable for every company.

Having a good website, one that has implemented SEO and User Experience Design, as well as great Web Development strategies. Such a website will outrank the rest and win the traffic, which ultimately is converted into business.

2. Qualifying Leads

A good website is designed to imitate real business. A user lands on the homepage and is qualified for a specific service/product, by experiencing the website and moving through the pages as if going through a marketing funnel until he/she is eligible for an offering.

A good website must embed a marketing funnel that helps you generate qualified leads that you can have your sales team get in touch with and quickly and easily convert to customers.

3. Design sells

Beautiful websites are proven to sell more than old/outdated and ugly websites. People expect quality design and user experience. If you cannot provide that on your website, they will not feel attracted to your business.

Website Design solutions for attorneys and lawyers represent a very important, in fact crucial aspect of website marketing. Many fail here, by owning websites that are not attractive.

Check out some of the best attorney websites to get an idea of what the market is offering. If your website doesn’t match these, it is very likely that you will continue experiencing a drop in web traffic and profits as well.