We are currently living in a digitally dominated age and social media has become a huge part of our everyday lives with no signs of slowing down in the future. People are now starting to turn away from traditional forms of media such as newspapers and television, and are instead now using social media much more. In fact, on Facebook alone, there are over 2 billion active users. Social media is an ever-changing platform which means that users are constantly having to adapt to new trends in technology, digital marketing, and even new platforms joining the social media realm. Consumers are required to adapt and change with social media and currently, people prefer video content which has become a focus of many social media platforms. Keep reading to learn about the 5 most popular social media platforms of 2022.
Instagram was launched in 2010 and remains one of the most used and popular social media platforms with over 2 million monthly active users. When Instagram first launched, it was strictly a photo-sharing platform however, it has now evolved to be a platform where users can post photos, short-form videos, long videos, stories, and host live videos in real-time. Instagram has also redefined itself as a platform for businesses where users can have a business account and target their audience while having access to their relevant analytics. There is even an in-app store that allows businesses to sell their products directly on Instagram. Instagram is popular because of the wide reach and the massive exposure that users can generate. People also love to keep up with their friends, family, and celebrities on this app.
Facebook, now known as Meta, is the OG of social media platforms with most people starting their social media career on this platform. Facebook was launched in 2004 and according to statistics
posted on The Small Business Blog, today has over 2.89 billion monthly active users. People can post any variety of content on this platform including text, media (photo and videos) as well as stories. You also have the option to go live on Facebook which allows your friends to interact with you in real-time. Businesses also benefit from this platform and can set up a business page and even pay to advertise and reach a wider audience. They can also use various services that allow buying Facebook likes
and followers, which is very helpful when trying to grow an account. Overall, people are loyal to Facebook because they can control who sees their content which makes it more intimate.
Twitter is another popular social media platform that was launched in 2006. This platform has 192 million daily active users and people mainly use Twitter as a micro-blogging platform where they can share their thoughts, opinions and make social and political commentary. Media content in the form of images, videos, GIFS, and memes also do well on Twitter as well as sharing links to blog posts. This platform is a great tool for businesses that are easily able to connect and interact with their target audience and customers. Ultimately, Twitter is considered the best platform with the capacity to share the latest breaking news in real-time.
LinkedIn is an online service that is business and employment-oriented. This platform launched in 2003 and is mainly used by professionals to network and develop their careers. It is also a place for job seeking and users can post their CVs while employers can post job vacancies. This platform is an excellent business platform and is popular because of the massive supply of network connections as well as job opportunities.
Finally, we have TikTok which is the newbie of the social media platform that was launched in 2016. TikTok is still new however it has over 1 billion monthly active users and is a platform that is strictly for video content. People can post any sort of content on TikTok that fits within the community guidelines and popular content themes include comedy skits, dancing, make-up, food, fashion, spirituality, and parenting to name a few. TikTok is also home to viral challenges that are frequent on the app. This platform focuses on content creation and is a great platform for businesses to connect with their younger audience and expand their reach. People love TikTok because there is always new content and it is an entertaining app.