The First Art Newspaper on the Net    Established in 1996 Saturday, July 2, 2022


5 most popular social media platforms of 2022



We are currently living in a digitally dominated age and social media has become a huge part of our everyday lives with no signs of slowing down in the future. People are now starting to turn away from traditional forms of media such as newspapers and television, and are instead now using social media much more. In fact, on Facebook alone, there are over 2 billion active users. Social media is an ever-changing platform which means that users are constantly having to adapt to new trends in technology, digital marketing, and even new platforms joining the social media realm. Consumers are required to adapt and change with social media and currently, people prefer video content which has become a focus of many social media platforms. Keep reading to learn about the 5 most popular social media platforms of 2022.

Instagram
Instagram was launched in 2010 and remains one of the most used and popular social media platforms with over 2 million monthly active users. When Instagram first launched, it was strictly a photo-sharing platform however, it has now evolved to be a platform where users can post photos, short-form videos, long videos, stories, and host live videos in real-time. Instagram has also redefined itself as a platform for businesses where users can have a business account and target their audience while having access to their relevant analytics. There is even an in-app store that allows businesses to sell their products directly on Instagram. Instagram is popular because of the wide reach and the massive exposure that users can generate. People also love to keep up with their friends, family, and celebrities on this app.

Facebook
Facebook, now known as Meta, is the OG of social media platforms with most people starting their social media career on this platform. Facebook was launched in 2004 and according to statistics posted on The Small Business Blog, today has over 2.89 billion monthly active users. People can post any variety of content on this platform including text, media (photo and videos) as well as stories. You also have the option to go live on Facebook which allows your friends to interact with you in real-time. Businesses also benefit from this platform and can set up a business page and even pay to advertise and reach a wider audience. They can also use various services that allow buying Facebook likes and followers, which is very helpful when trying to grow an account. Overall, people are loyal to Facebook because they can control who sees their content which makes it more intimate.

Twitter
Twitter is another popular social media platform that was launched in 2006. This platform has 192 million daily active users and people mainly use Twitter as a micro-blogging platform where they can share their thoughts, opinions and make social and political commentary. Media content in the form of images, videos, GIFS, and memes also do well on Twitter as well as sharing links to blog posts. This platform is a great tool for businesses that are easily able to connect and interact with their target audience and customers. Ultimately, Twitter is considered the best platform with the capacity to share the latest breaking news in real-time.

LinkedIn
LinkedIn is an online service that is business and employment-oriented. This platform launched in 2003 and is mainly used by professionals to network and develop their careers. It is also a place for job seeking and users can post their CVs while employers can post job vacancies. This platform is an excellent business platform and is popular because of the massive supply of network connections as well as job opportunities.

TikTok
Finally, we have TikTok which is the newbie of the social media platform that was launched in 2016. TikTok is still new however it has over 1 billion monthly active users and is a platform that is strictly for video content. People can post any sort of content on TikTok that fits within the community guidelines and popular content themes include comedy skits, dancing, make-up, food, fashion, spirituality, and parenting to name a few. TikTok is also home to viral challenges that are frequent on the app. This platform focuses on content creation and is a great platform for businesses to connect with their younger audience and expand their reach. People love TikTok because there is always new content and it is an entertaining app.










Today's News

January 5, 2022

Kunstsammlung Nordrhein-Westfalen presents Gerhard Richter's "Birkenau" paintings

Asia Week New York announces 2022 roster

Over 150 groundbreaking works of art from 1970s to the present day on exhibition at Phillips

Frisson: Iconic collection debuts at Seattle Art Museum

Asheville Art Museum acquires 25 new artworks

Versatile and quick to act - what success looks like for the post-pandemic auction house

Exhibition explores a crucial moment in the history of British Art

Moderna Museet presents an exhibition of works by Annika Elisabeth von Hausswolff

Freeman's expands its commitment to clients through Client Advisory Services department

Eli Klein Gallery presents Taiwanese abstraction master Ho Kan's first ever solo exhibition in the U.S.

Tesla & Einstein among fine autographs and artifacts up for auction

New exhibition features five centuries of art and displays major new acquisitions for the first time

Michaan's kicks off 2022 with Romare Bearden, African American outsider art and vintage fine jewelry

SOM-designed "Breathing" building opens in Shenzhen

This award winning architecture firm is investing in the future of VR with this must see virtual gallery

Justice Ruth Bader Ginsburg personal library offered exclusively at Bonhams

Judge dismisses lawsuit over photo on Nirvana album

Kenneth Fuchs named 3rd annual Ellis-Beauregard Foundation Composer Award recipient

John Coker's January 15 auction features European fine art with important provenance

Towner Eastbourne presents a series of new works by Melissa Gordon

1878 Wells Fargo Express Chinese directory does well in Holabird's December auction

Hunt Slonem: New Directions exhibition features new mediums and color palettes

Nicolas Deshayes presents his first major solo exhibition project in France

Apollo Galleries to welcome 2022 with January 16 Ancient Art & Antiquities Auction

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5 most popular social media platforms of 2022

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