Aspen Art Museum launches digital guide with Bloomberg Connects app

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Aspen Art Museum launches digital guide with Bloomberg Connects app
Aspen Art Museum guide on Bloomberg Connects featuring exhibitions and supplemental content for Andy Warhol: Lifetimes. Screenshots courtesy of Bloomberg Connects. © 2022 The Andy Warhol Foundation for the Visual Arts, Inc. / Licensed by Artists Rights Society (ARS), New York.

ASPEN, CO.- The Aspen Art Museum announced the launch of a new, free digital guide for both in-person and online visitors on the Bloomberg Connects cultural app, created by Bloomberg Philanthropies. The launch coincides with AAM’s current exhibition, the international retrospective Andy Warhol: Lifetimes, which opened in December 2021.

The AAM guide provides a rich audio supplement to Lifetimes, including clips of artist and exhibition curator Monica Majoli and AAM assistant curator Simone Krug as they explore highlights of the exhibition, including:

• Warhol in his youth becoming an artist

• Warhol’s queer identity in painting the drag queen and as an openly gay man

• Focus on key works in the exhibition such as the Oxidation Paintings, the Ladies and Gentlemen series, Clouds, and complementary ephemeral elements throughout

• Understanding Warhol’s films and their structure

• The camera and recorder as devices Warhol used as a buffer and to control his reality

• Warhol’s portrait-making later in life

• The important role Warhol’s New York Factory played in the artist’s practice

Beyond Lifetimes, the guide includes general information for visitors and various amenities; a feature on the Museum’s Shigeru Ban-designed building; and rich descriptions and imagery for all AAM exhibitions, including Precious Okoyomon’s ongoing rooftop intervention and garden Every Earthly Morning the Sky’s Light touches Ur Life is Unprecedented in its Beauty with a video feature, Adam Stamp’s The Slippery Slope sculptural bar installation, and Jonathan Berger’s THE STORE.

Nicola Lees, the Nancy and Bob Magoon Director of the Aspen Art Museum, said of the collaboration, “We are grateful to Bloomberg Philanthropies for their generosity in supporting the Aspen Art Museum. The incredible Bloomberg Connects app they have built will bring our programming to broader audiences with deeper engagement of our institution and its exhibitions. The museum is proud to now be among an esteemed group of organizations represented on Bloomberg Connects, expanding the ways we digitally engage and educate.

Bloomberg Connects offers free digital guides to cultural organizations around the world. The app platform is part of Bloomberg Philanthropies’ longstanding commitment to supporting digital innovation in the arts. Bloomberg Connects makes it easy to access and engage with arts and culture from mobile devices when visiting in person, or anytime from anywhere. With dynamic content exclusive to each partner organization, the app provides a range of features including video, audio, and text; expert commentary; and way-finding maps. Follow Bloomberg Connects on Instagram, Facebook, and Twitter for updates on new guide launches, exhibit highlights, and more.

Bloomberg Connects an invaluable resource for the enrichment of programming within the arts. Participating institutions range from museums to performance venues, outdoor sculpture parks, and botanical gardens, including the Central Park Conservancy, New York; Guggenheim Museum, New York; Hammer Museum, Los Angeles; ICA/Boston; Judd Foundation, Marfa, Texas; MoMA PS1, Queens, New York; Phillips Collection, Washington, D.C.; Serpentine, London; The New York Public Library; The Studio Museum in Harlem, New York; among others.

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