Have you ever wondered why many businesses and brands have started making use of Instagram over the last few years? Are you considering trying it out and want to know what the best way is to use Instagram when it comes to marketing?

Marketing can be incredibly time-consuming and very expensive. The biggest brands in the world focus a lot of their energy on marketing, and in recent years, this marketing sector has been disrupted by social media.

In the past few years, more and more brands have started to show their face on the various social media platforms, not only because of the global reach they can have but also because it is far more affordable, in fact inexpensive! Social media offers convenience and the ability to grow with ease, and different tools such as those Earthweb lists are even easier to use when you want to promote your brand. If you want to know more about how to use Instagram for marketing, continue reading.

Use An Influencer
Marketing on Instagram can be simultaneously both difficult and easy, however, there are many ways to make it as efficient as possible as well as effective as possible. One of the most common ways that businesses make use of Instagram for marketing purposes is with the aid of a social media influencer.

Influences are the celebrities of Instagram, and they have hundreds of thousands of followers if not millions making them a great source when it comes to reaching large audiences. Many influences are sponsored by businesses or work in collaboration with businesses and it is a win-win situation. Influencers get paid, and the businesses get a massive promotional advantage.

When getting the help of an influencer you can extend your reach to a massive audience with ease. However, something to note is that influences can get quite pricey, so you need to have the money in your budget to do this.

Hashtag Usage
Next up on our list, we have the use of hashtags. Many people consider hashtags to just be fun little words that they have at the end of their captions for their posts and don't realize just how beneficial they could be when they are used correctly.

To correctly use a hashtag, you want to make sure that it is not just any old popular hashtag but one that is relative to the content that you are posting as well as to your account and your business. This is the best way to get the most out of the hashtags that you use.

Hashtags are fantastic when it comes to extending the reach of your content to more than just the audience that follows you but rather to a target audience that might not yet know about you.

Keep Engaging
Engagement is one of the key elements of most social media platforms, and this is true for Instagram as well. When it comes to engagement on Instagram not only do you want to receive high volumes of it, but you also want to be engaging with others as well.

Putting in a concerted effort to engage with other users as well as your followers it's a great way to come across as more approachable and more personable making you seem less like a business and more like just a regular person. This is something that people tend to like.

Create A Professional Profile
As a business on Instagram, you want to go above and beyond just creating a boring old profile, but rather want to take it a step ahead and create a professional business profile that looks the part. Changing your personal account into a professional account is as easy as changing this in the settings.

The tricky part comes in where it comes to being creative on your profile. To fully complete your professional profile, you need to have a profile photo that is suited to your business or brand, a username that is simple and easy to remember, and a fully completed bio that has a link to your website as well location of your business.

Use Videos
Last but not least, although Instagram was initially just a photo-sharing platform, it is now a place where you can share all sorts of visuals, and this includes videos. when it comes to marketing on Instagram you want to make your content as captivating as possible and this is where the use of videos comes in.

Video content is typically far more captivating and will generally make a person scroll slower or even stop to see what is going on in the video, whereas it is incredibly easy to just scroll past pictures if you see nothing of interest in them.