SHENZHEN.- A one-of-a-kind commercial complex worth RMB10 billion and jointly developed by New World Development Company Limited (the parent company of K11) and China Merchants Shekou Holdings in Shenzhen, was officially named K11 ECOAST.

Upholding the core values of Art, People, and Nature, K11 ECOAST has partnered with 50 world-leading artists and architects to create the most aesthetic and impactful of China’s seaside art districts. The team of architects of K11 ECOAST includes David Chipperfield, a renowned UK architect, one of only eight architects honoured with a knighthood and the designer of Shanghai West Bund Museum, OMA which designed the CCTV Headquarters in Beijing, and leading Japanese architect Sou Fujimoto, celebrated for his integration of nature and architecture. The three architectural masters delve into the elaborate balance between architecture and nature, skillfully harmonizing the architectural design with the coastal landscape, birthing a new hot spot and destination for creative culture and eco-friendly life in the Greater Bay Area.

Located in Prince Bay, Nanshan, Shenzhen, and with a total GFA of 228,500 sq. meters, K11 ECOAST is K11’s first flagship project in the Chinese mainland consisting of K11 Art Mall, K11 HACC multi-purpose art space, K11 ATELIER office building, and the Promenade. The inspiration for the name “K11 ECOAST” combines the concept of green development alongside the conservation of waterfront resources. The complex is dedicated to promoting a sustainable, circular lifestyle and integrated the concept of environmental protection through the power of creativity, culture, and innovation. Blessed with unique geographic advantages in winding promenades and breathtaking seascapes, K11 ECOAST will impress visitors with natural beauty and the extraordinary experiences it provides.

As a vanguard for cultural retail, K11 strives to promote and incubate the soft power of Chinese culture, leading every visitor into a journey of imagination. K11 HACC multi-purpose art space proactively combines a variety of contemporary arts and creative culture to offer an ideal exhibition and activity platform for artists, designers, and art organizations. So far, partnerships have been established with leading art and cultural institutions around the world to build the ecology of the space. World renowned names like MoMA PS1, the Centre Pompidou, the New Museum of Contemporary Art, and the Palais de Tokyo are onboard. K11 HACC gathers cultural and artistic vanguards and joins hands with famous curators to present a splendid contemporary artistic world.

K11 ECOAST consists of three WELL pre-certified and LEED Platinum pre-certified buildings at the highest certification level, making it the largest total LEED Platinum pre-certified cluster of buildings in the Greater Bay Area.

Scheduled to open at the end of 2024, K11 ECOAST will be the new harbourfront cultural retail destination and circular economy trailblazer in the Greater Bay Area.