The cost of bringing in new customers is one of the highest expenses associated with running a restaurant or bar. That applies to all businesses. In fact, according to Jon Taffer's book Raise the Bar, it takes $60 to $70 on average to use traditional marketing to bring in a brand-new consumer. In other words, if your objective is to bring in 100 fresh customers, you should be prepared to spend between $7 and $7,000. Could you afford that? The excellent news is that it's easy to attract the attention of customers while making money. You may utilize the budgeted bar ideas
in this article to draw plenty of people to your bar.
Ideas that can help you to bring customers to your bar
The ideas that may help you to bring customers to your bar are described below:
Make social media advertising more specific
When used properly, social media advertising may assist your bar in effectively attracting customers and even assist you to calculate the Return of your initiatives.
Sophisticated targeting features on social media platforms like Facebook and Instagram allow you to be quite particular about who views your adverts. Begin by developing customers that correspond to one or both of the customer personas for your bar. Women between the ages of 24 and 36 who reside within a 15-mile range of your business and have shown an interest in wines by liking wine-related Facebook pages or posts are an instance of a hyper-targeted demographic. Your advertisements will be more pertinent the more narrowly you reach your audience and demographics.
You may also configure your social media advertisements just so individuals only see them on particular days and at particular hours. Do some evenings at your bar tend to be unusually slow? Launch advertisements with a special drink or meal deal to draw customers on particular evenings. To measure your progress, ask visitors to store the promotion on their devices and provide it when footing the costs or to tell the waiter the promo code when placing an order.
Advertisements and themed events
Many customers won't enter a bar only because it is around. They require a reason to pick yours over another. Offer unique deals or occasions like themed parties, karaoke nights, or wine tastings. Weekdays often have little customer traffic since most people spend their evenings at home relaxing. Nevertheless, promotions like Tequila Tuesdays, Thirsty Thursdays, or Fizzy Fridays can still draw consumers to your bar. Discounts at happy hour are a fantastic method to draw in new clients while retaining current ones! Flyers for the promos will look nice, more on that later.
Putting expectations of the customers first
Online reviews and recommendations are crucial in bar businesses. Some of the most well-known instances of sites to acquire reviews for your exceptional customer service are Yelp and Google. New bar consumers are likely to provide a good review when they enjoy their meal at your business. They will inspire others to come by doing this. Using word of mouth to attract attention is incredibly effective. Although it isn't direct advertising for your business, it improves your image and encourages more people to go. It is strongly recommended that you should impart superior customer service training to your staff. Your employees may experience extreme stress as a result, so it's crucial to keep them engaged by offering attractive wages and benefits.
Entertaining musical ambiance
The atmosphere at your bar will always be improved by some quality music. Of course, the type of audience you have will influence the music you select; if your audience is primarily older folks, slow or vintage music might be a better choice. If your target demographic is youth, rock or some electronic dance music might work nicely. To help cheer people up, get some board games. Hosting karaoke sessions or dancing contests might be a huge hit and end up identifying your bar. The easiest way to advertise your karaoke and open mic shows is with karaoke flyers.
Launch a bar website
A blog on your bar's website is a fantastic way to develop your restaurant brand, highlight the skills of your staff, raise awareness, and maintain the interest of your devoted patrons. A focused newsletter, it's also a terrific approach to expanding your email subscriber base.
Here are some things to consider if you want to utilize bar writing as a digital marketing channel:
Maintain a consistent publication schedule. Whatever frequency you choosedaily, weekly, biweekly, or monthlymake sure it's something you can actually stick to.
Write on a topic that your readers will find useful. This might involve drink recipes, entertaining drinking games, or a subject that interests your target audience, like music or the arts. Pick a topic that will intrigue your clients in sharing online.
Provide a call-to-action that directs visitors to your bar on your site. This might be a connection to a special subscription offer or a place to make a reservation.
Numerous ideas may be found here and there. One of the finest strategies you can use to draw plenty of clients to your bar is the one listed above.