SaaS videos have become quite popular in recent times. They are a smart way to introduce or pitch your idea to support your product launch and potential investors or boost signups or conversions. However, creating a SaaS explainer video can be a challenging experience. For starters, it is costly, especially for small or medium-scaled companies. Moreover, getting the script approved takes a long time. Generally, the bigger the company, the more lines of approvals it takes. To avoid these complexities to save time, strategize your marketing campaign and hire a top-rated SaaS explainer video provider today!

As we know that video-making techniques keep on evolving into new ones periodically, it is evident that problems will also arise concurrently. Here you will read about these common issues and how to rectify them. Not investing time in creating a video script can lead to inconsistencies in the initial production phases. Most people are unaware of the significance of a good video. In addition, others lack the basics of producing one.

A video script should have an interactive story that creates an instant attachment with the target audience. It helps to create a predetermined look at the dialogues and scenes to match the overall message. Certain online tools can help store parts of the video script, relevant notes, and other details on your mobile app or tablet. Try reading the SaaS video script aloud to the production manager before preparing your SaaS video. You will be surprised how some phrases and dialogues can help you set the tone.

Not Giving Your Audience A Reason to Get Annoyed
A SaaS explainer video should be entertaining and visually appealing for all. To start off, a powerful script should be prepared, one that entails a variety of characters, an emphatic message, and pertinent dialogues. A viewer should understand the clip only after the first 10 to 15 seconds. However, a video’s ideal length depends on the social media platform. Below are some recommendations from a reliable source:

• YouTube: 2 minutes
• Facebook: 1minute
• Twitter: 45 seconds
• Instagram: 30 seconds

You can also add some tips for maximizing outreach and attention. For more viewership, you can organize your videos in a synchronized manner so that individuals can search them out without any hassles. For inspiration, try to view the competitor’s website as to how it is managed concerning SaaS explainer videos.

On the other hand, a viewer can get vexed because of frequent ad displays, placement on the webpage, bad targeting and lack of relevancy, ad size, and more. So, try to avoid these issues while producing a SaaS explainer video.

Not Using Examples
Without proper examples in an explainer video, it is improbable that a viewer will connect and view your clip till the end. This factor is essential for a company or brand to develop a complex concept or idea and want viewers to comprehend it. Or if they want to explain a perplexing issue or problem.

Lack of Creativity
Short, amusing, and creative videos pique the interest of your audience. Conversely, repetitive videos have the potential to bore viewers. Refrain from adding information that's already available on the website. Try bringing a new idea or concept to your videos, especially while designing a demo or introductory video. Without a creative outlook, your videos will hold less viewership and engagement on different platforms.

Inadequate Lighting
Insufficient video lighting is a problem that can evade promising clients away from your product or service. Naturally, it would generate high bounce rates and low CTRs. Lighting is important because it helps create an aesthetic appeal for the viewers and generate better results. While designing videos, ensure that facial expressions are clear and viewable. You can also use different tools to enhance the contrast/brightness feature.

Go through a helpful guide covering various techniques for ambient lightning, light source, and setup. You can also research online for tips and tricks or hire a professional videographer to simplify the process.

Audibility Issues
Poor sound quality sets a negative impression and gives your audience a bad experience. No matter how interesting the video may be, it is useless if the message is not conveyed properly. Seek a professional from an expert agency to cater to this issue. Let's face it; your capital investment should not go to waste.

Final Words
Learning the ins and outs of the SaaS explainer videos can consume your time and money. Moreover, it will keep you away from other vital responsibilities. So, it’s better to hire a top-rated SaaS explainer video maker to elevate your online presence.