NEW YORK, NY.- At first, Jaime Guevaras version of Hey There Delilah sounds like just another cover of the Plain White Ts original. But some seconds in, an accordion enters the mix. Then, Guevara shifts his crooning from English to Spanish.
縌u tal, Delilah? he sings, interpreting the lyrics and feeling of the song for a new audience. Aqu estoy si te sientes sola.
Suddenly, the song that was a hit in the mid- to late aughts has become a norte馻, a ballad from a regional Mexican genre that relies heavily on accordions and other acoustic instruments.
Guevara, a Houston musician, and his EZ Band have created more than a dozen covers in norte馻 form, such as Creep by Radiohead and Easy on Me by Adele and theyve taken off.
The EZ Bands rendition of Hey There Delilah has been played more than 1.5 million times on Spotify, and at least 2 million times on TikTok. The bands version of Santeria, originally by Sublime, even drew notice from a fan account. And most recently, the band ventured into Swiftie land with a remake of Blank Space, from the 1989 album by Taylor Swift.
It has kind of changed a lot of my life, Guevara, 33, said in an interview, referring to the recent rising interest in the EZ Band and its album Make it Norte駉 Vol. 1. (Either norte馻 or norte駉 are used to describe artists, songs, music and awards in the genre, because nouns and adjectives have a gender in Spanish; the Grammy Awards, for instance, name a category for Best Norte駉 Album.)
Covers of different genres are not a new concept, of course. There have been Beatles songs made into polka music, and Hotel California has gotten the ukulele treatment. But the EZ Bands songs are growing in popularity at a time when norte馻 music, and other regional Mexican genres like tumbados, are becoming more popular.
These blends of once-Top 40 and norte馻 music offer first- and second-generation Americans a way to connect with a musical heritage that they dont always know or may have left behind. It also exposes new audiences in the United States to the unique norte駉 sound.
The sound of norte馻 music has influences that date back to the 1840s, when Germans began settling in what is now southern Texas, according to Celestino Fern醤dez, a retired sociology professor and consultant for the University of Arizona.
They brought with them their music, and the accordion was a foundational instrument for the waltz and polka, Fern醤dez said. Then the mexicanos, with the 12-string guitar, basically created m鷖ica norte馻.
Guevara, who was born in Monterrey, Mexico, said his covers were the product of his background: He grew up listening to norte馻s thanks to his father, who Guevara said played music on buses for tips in Mexico. When he moved to Houston with his family, at age 9, he was exposed to new genres of music in a new language. Later, Guevaras wife, who is from Minnesota, introduced him to more new music from the wide range of American pop.
Me, growing up, its the generation that grew up here listening to all the music in English, but also have family that listen to norte駉, Guevara said. I get a lot of comments where people say, Youre putting my two worlds together.
For decades, norte馻 music has mostly been popular in the regions where it originated: northern Mexico, the U.S. Southwest and California. But in recent years, the genre has gained a newfound recognition thanks, in part, to the prominence of other Latino acts like Bad Bunny and Peso Pluma. Both have collaborated with norte馻 bands.
Since Peso Pluma collaborated earlier this year with the regional Mexican band Eslabon Armado on Ella Baila Sola (She Dances Alone), the song has reached No. 4 on the Hot 100, Billboards mainstream pop chart, and it has been played more than 380 million times on YouTube.
I didnt think it would ever reach the level it has gotten to, Guevara said of the current interest in norte馻 music. It is a little surprising to see it blow up as much as it has.
Fern醤dez said some of norte馻s rise could be attributed to the growth of the Latino population in the United States.
I think what were seeing is there are more and more Mexican immigrants in the United States, particularly the Southwest, and people bring their culture with them, he said. Some of them have heard that music when they were kids in their homes, and maybe now theyre reconnecting to it.
Catherine Ragland, a professor of ethnomusicology at University of North Texas, said she had noticed the interest in her own neighborhood. Teens who were once playing rap and reggaeton from their cars, she said, are now blasting regional Mexican music.
For immigrants who moved to the United States recently or at a young age, listening to more traditional music can be a way to connect to their culture, Ragland said.
This is a way to feel more authentically Mexican and really connect with that, Ragland said. The more they go back to these older styles, the more you feel like youre truly connected to something.
But perhaps a more simple explanation for norte馻 musics new popularity is that its catchy and easy to move to.
Norte馻 music is dance music, Fern醤dez said. When you have events, people like to dance and Mexicans and Mexican Americans have a lot of events around.
Across Mexico and parts of the United States, norte馻 bands are often hired to play at celebrations for baptisms, first communions, weddings and even funerals, Fern醤dez said. In Houston, the EZ Band has played at bars, parties and, recently, a halftime show at a Major League Soccer match.
After discovering the EZ Band on social media, Juan Loya, director of multicultural marketing for the Houston Dynamo, reached out to the band and invited it to perform.
Loya, 45, grew up in Houston and said that the bands music resonated with him because his parents came from Mexico, and he used to listen to norte馻 music at parties and other events. Loya said that he thought the largely Hispanic Dynamo fan base would enjoy it, too.
Hearing it in a different lens or in a different flavor, Loya said of the EZ Bands norte馻 sound, its definitely really impactful to me, and I think Im not alone in that.
Adriana Torres, 38, of Maryland, said that she learned about the EZ Band while scrolling through social media, and she was hooked to the sound.
It immediately took me back years, Torres said, adding that she grew up listening to norte馻s and other Mexican genres.
It really touches people like me who are Mexican Americans, but also everyone, she said. It exposes our music in that style.
This article originally appeared in
The New York Times.