Flat lay product photos are an effective way to draw customers’ attention and influence them to purchase your items. The technique is widely used across multiple industries, including fashion, jewelry, food, and social media. Any commercial product photography where the image objects are positioned on horizontal surfaces, such as a table, and the picture is taken from above is called flat lay. Over eight million photos on Instagram featured the hashtag #flatlay as of 2021. Several ecommerce brands utilize this concept to display clear views of their fashion and beauty products.
Complete Guide to Flat Lay Clothing Photography in 2024
Using flat-lay styling photos can encourage people to think about your products. Here is a complete guide to flat-lay clothing photography for ecommerce businesses looking to grow their sales in 2024.
1. Work with Professional Product Photographers
The easiest way to create stunning flat-lay images that have a direct connection with consumers is to partner with expert product photographers such as Squareshot. The experienced ecommerce product photography company has helped over 2,500 brands in New York and Los Angeles create compelling product photos to boost their sales. You can
see this website for more tips on how to create the nicest flay clothing pictures. Professional flat lay product photography services can help customize your shoot for your next launch if you connect with them.
2. Ensure That You Get Things Ready
Setting your items up appropriately can make a difference in your flat-lay product outcomes. Choose clothing items and other accessories that you want to capture and ensure that they are neat, well-maintained, and without wrinkles. It would be best if you included things like jewelry, shoes, sunglasses, or other materials that complement your clothing and improve visual interest.
3. Prioritize Good Lighting
The lighting equipment that you use for your flat-lay clothing photography can set the tone for a perfect shot. Flat-lay photos usually require proper illumination to shine. For example, you can use natural lighting to make the images appear warmer and more welcoming. Similarly, ecommerce businesses that want to create moody pictures can opt for dark and shadowy lighting. Overall, a good natural light source can allow you to obtain impressive results.
4. Know How to Play with the Background
Learn to get creative with the background as it is one thing that draws viewers' attention and improves the photo quality. How you choose to set up the background may depend on the theme of your ecommerce products. The right background does not only set the stage for composition but also allows your flat-lay clothing items to stand out from others. Neutral backgrounds such as white and gray work perfectly because they don’t cause any distraction with the clothing items.
Finally, you can apply multiple layers including different colors and props for the background to foster more visual appeal.
Creating flat-lay photography can be challenging for beginners. The best way to make a massive impact with your images is to work with professionals. Squareshot offers affordable flat lay photography services to meet the needs of both small and large businesses in the United States. Request a shot today and you won't regret your investment.
