MIAMI, FLA.- Luxury automakers, collectors, global enthusiasts, and the biggest names in automotive media are flocking to ModaMiami’s highly anticipated second year. Taking center stage, ModaMiami blends automotive, luxury, and lifestyle into one unforgettable experience. Featuring hundreds of the world’s rarest cars, world-class hospitality, industry leaders in aviation, yachting, and luxury, as well as special reveals by OEM manufacturers, the event is redefining what an automotive lifestyle event can be.

Building on the success of its 2024 debut, this year’s event is poised to deliver an even more elevated experience. ModaMiami also welcomes a distinguished lineup of curators and emcees, including renowned media personalities Shmee150 and Ed Bolian, alongside Nic Waller, President of the Audrain Automobile Museum, and Bill Warner, former Chairman of the Amelia Island Concours.

The Brands:

Mercedes-Benz Classic, Mercedes-Maybach, MANUFAKTUR, and the Classic Center: The brand with the three-pointed star is set to be a highlight of ModaMiami, bringing its world-renowned brand and some of the most iconic cars in history to Miami. Among them is the legendary Mercedes-Benz 300 SLR (W 196 S, 1955), one of the most significant cars in motorsport history, celebrated for its groundbreaking engineering, dominating the 1955 World Sportscar Championship, and association with legends like Stirling Moss and Juan Manuel Fangio. It is the open version of the most valuable car in the world—the legendary 300 SLR Uhlenhaut Coupè sold by RM Sotheby’s in 2022—and a close relation of the single-seater W 196 R Stromlinienwagen, which will be sold by RM Sotheby’s at a special auction held at the Mercedes-Benz Museum in Stuttgart on 1 February.

Sharing the spotlight will be the Mercedes-Benz SLR McLaren Stirling Moss (Z 199, 2009), a limited-edition speedster inspired by the 1950s SLR racing cars. With only 75 units produced, this roofless masterpiece blends Silver Arrow design elements with modern high-performance engineering, making it a true icon of automotive excellence. Both cars will be proudly displayed on the showfield, offering attendees a rare glimpse of automotive history tied to one of the world’s greatest brands, driven by true racing legends.

The exclusive Maybach brand presents two current series models, the Mercedes-Maybach S 580 and the Mercedes-Maybach GLS 600. With MANUFAKTUR, Mercedes-Benz is presenting its tradition of individualization at the highest level in a particularly exclusive way and, at the same time, honoring the history of craftsmanship.

Mercedes-Benz will host its exclusive Star Lounge, a branded takeover of the Member’s Lounge, on Saturday and Sunday, offering a luxurious experience reserved for Mercedes-Benz guests with exclusive credentials. In addition, Mercedes-Benz plans to debut a merchandise boutique over the weekend, open to all ModaMiami ticket holders. The boutique, potentially located in the pro shop, will provide attendees with access to premium branded merchandise.

Rolls-Royce Motor Cars Miami: Rolls-Royce, one of the most recognizable names in luxury automobiles, is coming to Miami to showcase their iconic cars and host some of the weekend’s hottest events, including Moda After Dark - a starlit celebration for the ages at the majestic Biltmore. Guests will enjoy world-class entertainment, exceptional food and drink, and a celebratory moment by Rolls-Royce Motor Cars Miami at the ultimate celebration of Moda under the stars.

Casa Tua: The renowned luxury hospitality brand, Casa Tua, is celebrated for its intimate ambiance, Mediterranean-inspired cuisine, and refined social atmosphere. With its flagship location in Miami, it exemplifies understated elegance and impeccable service. At ModaMiami, Casa Tua will elevate the exclusive Club Moda with its signature luxury hospitality and its much-anticipated After Hours event, which were among the most talked-about highlights of last year.

In addition to the brands already mentioned, guests can look forward to activations from some of the world’s most recognizable names. Wajer Yachts, renowned for their elegance, performance, and industry-leading innovations, builds powerful and high-end open day boats that are among the fastest in their class. Dassault Falcon, with a heritage rooted in legendary fighter jets like the Mirage and Rafale, brings cutting-edge technology and unmatched performance to the skies, offering an unparalleled flying experience. Returning partners include The Collection, Miami’s largest dealer network featuring Ferrari, Aston Martin, McLaren, Lamborghini, and Land Rover, as well as Sotheby’s Financial Services, further enhancing the luxury offerings at ModaMiami.

The RM Sotheby’s Auction:

RM Sotheby’s returns to Miami for the third consecutive year, presenting nearly $100 million worth of collector cars to captivate both the Miami and international markets. From the prestigious Indianapolis Motor Speedway Museum Collection, featuring some of the world’s rarest racing cars, to modern sports cars and everything in between, the lineup is so exceptional it could stand as a concours event on its own. For more information on the auction cars announced to date, please click here.

The People:

Renowned automotive vlogger Shmee150 and VINwiki founder and Cannonball legend Ed Bolian will co-host the exclusive 100 Club event at ModaMiami. Known for their expertise, passion, and captivating presence, these two icons will spotlight some of the world’s most extraordinary vehicles in a truly unforgettable showcase. Additional personalities to be revealed soon.

Bringing their expertise to ModaMiami, Bill Warner and his wife Jane, founders of the Amelia Island Concours d’Elegance, have been influential figures in the collector car world since 1996. Bill’s passion as an enthusiast, photographer, author, and racer, combined with Jane’s dedication to charitable initiatives, has helped them raise millions while preserving car culture. Together, they continue to support the automotive community through their involvement with the ModaEvents team.

The main voice of the ModaMiami weekend, Nic Waller, returns as Emcee for the 2025 event. As President of the Audrain Automobile Museum and award announcer at the Pebble Beach Concours since 2006, Waller brings unmatched expertise and passion to the showfield. Born into a car-collecting family in England, his lifelong love of cars extends to his own collection of post-war classics in Newport, Rhode Island. ModaMiami is honored to have him back for another unforgettable year.

“When we launched ModaMiami in 2024, we set out to completely redefine the traditional concours format,” said Ethan Gibson, Director of Communications for ModaMiami. “We saw a gap in how these events were hosted and what they could become, so we went all in - delivering an unforgettable experience from the start. The overwhelming response confirmed the effort was worth it. For 2025, we’re pushing the boundaries even further, creating a destination that welcomes enthusiasts, families, and luxury aficionados alike. ModaMiami celebrates the best in cars, aviation, yachts, and lifestyle, while setting a new standard for what these events can offer.”