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Saturday, April 19, 2025 |
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The Broad breaks ground on expansion project |
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The Broad Expansion Groundbreaking Ceremony, (L R): Dominic Ng, Chairman and CEO of East West Bank, Jane Fonda, Edythe L. Broad, co-founder of The Broad; and Joanne Heyler, Founding Director and President of The Broad. Photo by Jojo Korsh, courtesy of The Broad.
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LOS ANGELES, CA.- Joanne Heyler, Founding Director and President of The Broad, and philanthropist Edythe L. Broad, co-founder of The Broad, today welcomed civic, cultural, and business leaders to break ground on the museums major expansion, which will open in 2028. The project will significantly increase the number of works on view from the renowned Broad collection of contemporary art and add fresh facets to the visitor experience. Thoughtfully designed by the architects of the original building, Diller Scofidio + Renfro (DS+R), this bold expansion opens a new perspective on the veil and vault concept DS+R introduced in 2015, with the buildings iconic white honeycomb veil enveloping the art storage vault, its sculptural grey core. The expansion symbolically pulls the vault out from the veil and opens it to the public, reinforcing The Broads mission and track record of reaching the widest possible audience. New outdoor courtyards will open to the sky, and an innovative art storage gallery will invite visitors into areas traditionally kept out of view. General admission to the dramatically expanded museum will continue to be free.
The groundbreaking ceremony took place on the site of the expansion, adjacent to The Broads existing building. Los Angeles Mayor Karen Bass, L.A. County Chair Pro Tem and Supervisor to the First District Hilda L. Solis, and L.A. City Councilmember Ysabel Jurado joined with Dominic Ng, Chairman and CEO of East West Bank, and Elizabeth Diller of Diller Scofidio + Renfro, architects of the original Broad and the expansion, to mark the start of construction, honor the resilience of Los Angeles and its arts community, and look ahead to future program offerings that will build upon the museums momentum. More than 170 guests were in attendance, including actor Jane Fonda; artist Patrick Martinez; Danielle Brazell, California Arts Council, Executive Director; Sel Kardan, Colburn School, President and CEO; Suzanne Holley, DTLA Alliance, President & CEO; Deborah McLeod, Gagosian, Director, LA; Joan Weinstein, Getty Foundation, Director; Jeffrey Deitch, Jeffrey Deitch gallery, Director and Founder; Sarah Russin, LACE (Los Angeles Contemporary Exhibitions), Executive Director; Naima J. Keith, Los Angeles County Museum of Art, Vice President of Education and Public Programs; Stacy Lieberman, Library Foundation of Los Angeles, President and CEO; Kristin Sakoda, Los Angeles County Department of Arts and Culture, Director; Robert Vinson, Los Angeles Cultural Affairs Commission, President; Kim Noltemy, Los Angeles Philharmonic, President and CEO; Christopher Koelsch, Los Angeles Opera, President and Chief Executive Officer; Jon F. Vein, Los Angeles Tourism Commission, President; Lori Bettison-Varga, Natural History Museum of Los Angeles County, President and Director; and Sandra Jackson-Dumont.
As both The Broads audience and its collection expand, the new building will increase gallery space by 70% and introduce entirely new chapters to the visitor journey. Construction begins as The Broad enters its tenth anniversary year and continues to welcome close to a million visitors annually. In March, it achieved the highest single-day attendance in its history, welcoming more than 6,800 people.
It has been wonderful to see so many people enjoying art at The Broad, said Edythe L. Broad. It has succeeded beyond my and Elis wildest dreams. Expanding the museum reflects our belief in the importance of art as a resource for everyone and in the vision Eli and I shared for Los Angeles as a world art capital.
The Broad collection, comprising more than 2,000 artworks from the 1950s to today, is well known for its large number of influential artists whose work is held in career-spanning depth, including Jean-Michel Basquiat, Jeff Koons, Barbara Kruger, Roy Lichtenstein, Takashi Murakami, Cindy Sherman, Kara Walker, Andy Warhol, and many others. New gallery space will create the opportunity to show more of the museums especially deep holdings simultaneously, as well as acquisitions never previously displayed. An unprecedented experience of art storage will invite visitors to circulate among painting racks on the expansions second floor.
Joanne Heyler said, This new building reinforces a core belief in access to art that has guided The Broads approach in our first decade, extends the vibrant experience visitors enjoy today, and introduces entirely new ways for people to engage with the collection. The design uses the visual language of the vault to create public space, a gesture which aligns with The Broads institutional ethos of changing how museums welcome the public.
Elizabeth Diller, architect of both The Broads existing building and the expansion, said, I consider these buildings to be siblings, not clones, with a shared DNA but expressing unique characteristics that enhance the visitor's experience of the pair. By turning the vault inside out, the expansion will present new ways for visitors to directly engage with the art in smaller, more focused galleries or through serendipitous encounters with art in storage while preserving the intuitive logic of the original museum.
The groundbreaking ceremony was designed to foreground the diverse offerings the museum brings to the city, which the expansion will amplify. Guests were greeted by the music of Mariachi Arcoiris de Los Angeles, the worlds first LGBTQ+ mariachi. Lynne Thompson, Los Angeles Poet Laureate Emerita, opened the ceremony by reading a new poem commissioned by The Broad in partnership with the Library Foundation of Los Angeles and the Los Angeles Public Library. In order to rise from the ashes, a Phoenix first must burn honored the way Angelenos have come together to help those affected by recent wildfires. The ceremony ended with a celebratory performance by Medusa, a legend of L.A. rap and hip hop, who has previously performed as part of the museums popular L.A. Intersections performance series.
The Broads signature live programming, which creates unexpected entry points to the collection and exhibitions by exploring the cross currents of visual art and pop culture, will benefit from a dedicated event space on the first floor of the new building. L.A. Intersections, which highlights under-recognized music and performance scenes organic to the city, will continue through the opening of the expansion.
The expanded Broad will open in 2028, before Los Angeles hosts the 2028 Olympic and Paralympic Games. Mayor Karen Bass said, As Los Angeles prepares to welcome the world for the 2028 Olympic and Paralympic Games, there is no better time to celebrate the launch of The Broad expansion. The Broad is known around the world as a cultural treasure where visitors can experience contemporary artwork from influential artists. This expansion will allow millions more visitors and Angelenos alike to experience all that The Broad has to offer while further cementing Los Angeles as an international hub for arts and culture, driving more jobs, and economic opportunities.
The groundbreaking ceremony took place just one week after the L.A. County Board of Supervisors voted to officially create the Grand Avenue Cultural District (GACD). Supported by more than 18 DTLA arts, cultural, and civic organizations including The Broad, The GACD aims to increase awareness of the Grand Avenue arts corridor and make it easier for tourists and residents alike to benefit from all Grand Avenue has to offer.
Speaking about the outdoor plaza named in her honor that will connect the Metro bridge to this corridor, Chair Pro Tem and Supervisor Hilda L. Solis said, I want to extend my heartfelt thanks to The Broad for naming this plaza in my honor. Its a truly humbling gesture, and Im excited to see how this space will become a cornerstone of connection and community. Im proud to have introduced the motion to recognize the Grand Avenue Cultural District, which will enhance the visibility and vitality of the arts in shaping the community's cultural identity and economic vibrancy, supported by institutions like The Broad.
Councilmember Ysabel Jurado said, "The Broad leads in providing access to the arts, and their expansion will further enrich the Grand Avenue Cultural District. This project is a major addition to the heart of our city that will help make DTLA a stronger community."
East West Bank announced a major new commitment to the museums future, signing on as The Broads Exclusive Grand Opening Sponsor and Leading Partner for an additional 10 years, through 2037. As the museums Leading Partner since 2017, East West Bank has supported The Broads innovative live programs, collection displays, and unique educational offerings for children and teens, many from Title One schools.
Dominic Ng said, East West Bank has long supported The Broad as a vibrant gathering placenot only to experience its world-class collection, but also to participate in concerts, workshops, and installations that bring the arts into everyday life. We are proud to sponsor this exciting expansion, which will create more gallery and programming space and offer new ways for visitors to engage with contemporary art. To Edythe, Joanne, and the entire Broad teamthank you for your vision and for making Los Angeles a truly inspiring center for art and culture. Were honored to walk this path with you and look forward to whats ahead.
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