NEW YORK, NY.- Swann Galleries’ yearly August poster auction is set for Thursday, August 7. The sale features a strong and curated collection, with a particularly sharp focus on propaganda, travel and Art Nouveau posters. Collectors, enthusiasts and connoisseurs will be impressed not only by the historical scope and messaging but also by the quality and condition of the posters presented.

Highlights from the auction include some of the most powerful and moving American and international propaganda from World War I and World War II. The selection of World War I posters includes Harry Ryle Hopps’ impactful and scarce Destroy This Mad Brute, circa 1917 ($12,000-18,000), both the 1915 and circa 1917 editions of Fred Spear’s chilling Enlist ($7,000-10,000 and $3,000-4,000), and both the English and the Yiddish version of the famous Canadian poster The Jews the World Over Love Liberty, Have Fought For It & Will Fight For It, 1917 ($6,000-9,000, each). The section is also supported by iconic American posters such as James Montgomery Flagg’s two classics, I Want You For U.S. Army, 1917 ($3,000-4,000) and Wake Up America Day, 1917 ($2,000-3,000).

The World War II posters are anchored by stirring images as well, such as Dear God, Keep them Safe! / Buy War Bonds, 1942 ($15,000-20,000), and Karl Koehler & Victor Ancona’s This Is The Enemy, 1942 ($2,500-3,500). The classic Keep Calm and Carry On, 1939 ($7,000-10,000), is being offered along with another, lesser-known poster from the same series, Your Courage / Will Bring Us Victory, 1939 ($1,500-2,000).

A stunning Art Nouveau section features some of the finest works to be offered in this category in years, including over a dozen beloved and famous images by Alphonse Mucha, such as Monaco Monte-Carlo, 1897 ($15,000-20,000), Salon des Cents, 1896 ($8,000-12,000), Krajinská Vystava v Ivancicích, 1896 ($3,000-4,000), and a circa-1900 gouache mural study ($7,000-10,000). Famous works by Théophile-Alexandre Steinlen, including his tender Compagnie Française des Chocolats Et des Thès, 1895 ($8,000-12,000), and Chat Noir, 1896 ($6,000-9,000).

Two rare works of note are Ludwig Holhwein’s rare Salmenbrau, circa 1913, and Leonetto Cappiello’s scarcely seen Buvez L’Eau Vercingétorix, 1923.

Beach and Summer Resort posters feature travel destinations from the coast of France to the Berkshires, Mexico and Mozambique. Top highlights include Roberto’s Beira, circa 1948 ($2,000-3,000), Jean-Habriel Domergue’s Monte-Carlo, circa 1950 ($1,000-1,500), and a Recreational Map of the Berkshire Hills, 1939 ($1,000-1,500).

The sale is rounded out by Mather Work Incentive images, Lincoln Center posters, American literary covers, automobiles and bicycle images, food and drink, and Russian propaganda.