Smart Exhibit: History Of The Smart Brand

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Smart Exhibit: History Of The Smart Brand



STUTTGART.- Want to get up close and personal with the newly-announced smart fortwo but don't want to wait for its April 2007 debut? Mercedes has announced today that rather than subjecting you to an agonizing four month wait, they'll instead be hosting a "smart story" exhibit at their museum from December 6th through January 14th which will showcase the design evolution of the smart brand, from its initial concept way back in 1993 up through its current, soon-to-debut new style.

In total, there will be 18 different smart vehicles on display, ranging from design studies, prototypes and show cars, many of which have never before been presented to the public. Here's what Anders Sundt Jensen, Vice President for Marketing and Sales at smart, has to say about the smart being on display: "The smart fortwo belongs in a museum - because it challenges the status quo and calls on people to rethink their perceptions, because following its market launch in October 1998 it quickly became a cult vehicle. And last but not least, because we are not only showing the past, with the new smart fortwo we are also showing the future."

To learn more, visit www.eMercedesBenz.com to see a number of photos depicting several of the smart models those attending the Mercedes-Benz museum will be able to witness firsthand, along with the full press release detailing what to expect should you plan on visiting the exhibit yourself.










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