HONG KONG.-The HKDA Awards 07, Asia Pacific Design Biennale and one of the most prestigious awards in the profession, now calls for top-notch entries from the region. With a keen devotion to promoting and recognizing works of excellence in design for over 30 years, HKDA aims at enhancing professionalism in design this year, as in its theme -- "Design. No Junk Food." Award entries are welcome in four main categories: Graphic, product, new media and spatial, with a total of 24 sub-categories.

HKDA Awards has earned wide recognition in the business in Asia. HKDA has the honour to have invited Bank of China (Hong Kong), Hong Kong Design Institute and Leisure and Cultural Services Department as co-organisers of HKDA Awards 07, and a new record is expected.

Mr. Eddy Yu, Chairman of HKDA remarked, "With its three decades of history, HKDA Awards is widely acknowledged by design peers as one of the most prestigious multi-disciplinary design awards in the Asia-Pacific region. In its celebration of 35th anniversary this year, HKDA targets at enhancing 'professionalism'. We would like to show our gratitude to our co-organisers for their support and collaboration, for achieving our goals and raising the public's awareness in the strategic value of design professionalism."

As in previous years, HKDA Awards 07 invites design gurus from various disciplines across the globe. The judging panel this year includes Kirsten Dietz, Vince Frost, Natasha Jen, Kashiwa Sato and Sandy Choi in Graphic category; Pinky Lai, Michael Young and Alan Yip in Product category; Matali Crasset, Fumita Akihito and Norman Chan in Spatial category; Heike Brockmann、Lars Cortsen and Robert Lindstrom in New Media category.

The entries are all original artworks from Asia-pacific. A new category named "Beyond the Boundary" is added this year, which accepts creations beyond the existing parameters of commercially commissioned projects. The deadline of submission is 2 June 2007. Award results will be announced at the Award Presentation Dinner to be held in Hong Kong on 5 October 2007. All winning entries will be showcased at the Hong Kong Central Library from 5-14 October 2007 and published in the HKDA Awards 07 catalogue.

For more details regarding HKDA Awards 07, judges' biographies, awards categories and entry details, please refer to official HKDA website at http://www.hongkongda.com/awards07 .