NEW YORK.- Christie’s International, the world’s leading art business, announced today the appointment of Levina Li as Vice-President, Director of Business Development for Asia. In this role, Ms. Li will oversee daily business development activities for the region, including identifying and developing new relationships, partnerships and alliances and refining private client development strategies for Christie's in the region. She will be based in Hong Kong and will report to Su-Mei Thompson, Senior Vice President, Director of Strategic Business Development, Christie’s Asia.

“I am delighted to welcome Levina to Christie’s,” said Ms. Thompson. “She is an innovative and highly motivated individual with a decade of experience in strategic business development, marketing and brand management, as well as direct sales in the media and luxury goods sectors in Asia. As we build on our success in Asia, Levina's knowledge of the market and her existing relationships with tastemakers and thought leaders will serve us and our clients well.”

Ms. Li joins Christie’s from the Financial Times where she has been Partnership & Alliances Director, Asia Pacific, since 2003 with particular responsibility for advertising sales into the paper's How To Spend It lifestyle supplement. In this role, she helped to develop a luxury strategy for the Financial Times and managed promotional campaigns and events targeted towards high-net-worth individuals in the region, working with a range of blue-chip brands and private banks. She was also primarily responsible for conceiving and executing the FT's inaugural Business of Luxury Summit in Shanghai in 2005.

Previously, Ms. Li was Marketing & Communications Director, Asia Pacific at Lanvin. From 1997 to 2001, she was a Director and Vice President at Turner Entertainment Networks and prior to this, she was Asia Regional Director for Elite Model Management.

Ms. Li earned her Bachelor of Science degree in business administration from Pepperdine University in 1993. She also completed an advanced training program at INSEAD.

Ms. Li is a member of the Asia Society, the Women In Media Exco Committee, and the Pepperdine University Alumni Association in Hong Kong. She has also been involved with numerous charitable causes, including the Society For Aids Care Fundraising Committee, Care for Children Fundraising Committee, Operation Smile, Cancer Fund, and Opera Hong Kong Fundraising Committee.