LONDON.- A triple strand simulated pearl necklace once owned by America's First Lady Jackie Kennedy Onassis has sold for £30,000, as one of the highlights of Bonhams new and innovative Pioneers of Popular Culture sale at the inaugural Vintage at Goodwood Festival. The auction realised a remarkable £346,710 in total, with 97% sold by value.

The sale, which celebrates all that is cool and iconic from the period 1940–1990, also featured two other pieces of jewellery owned by Jackie Kennedy Onassis, which she wore in the 1960s: a pair of simulated pearl and diamond ear clips, which fetched £15,600 and a simulated pearl necklace, which made £6,000.

Top prices were also paid for two Jaguar cars: a 1962 Jaguar E-type Series 1 was the top selling lot of the day selling for £60,000 and a 1961 Jaguar Mk2 made £25,200. A further highlight, after a fierce and lengthy bidding war, was a c. 1948 Curtis Wright Travel Trailer which beat it's pre-sale estimate £5,000 - £10,000 to sell for £13,800. A rare ape costume from "2001: A Space Odyssey", 1968 sold for an impressive £18,000.

The sale was the culmination of the first Vintage at Goodwood Festival, a three day event celebrating all that is best about British popular culture in music, fashion, art, design and film. It is the brainchild of fashion designers Wayne and Gerardine Hemmingway in conjunction with Lord March.

Jon Baddeley of Bonhams comments "For the inaugural auction at Vintage at Goodwood, the Pioneers of Popular culture sale was a great success, with well over 50% of the buyers being new to Bonhams. We've certainly learnt what proves popular to this new Goodwood crowd and will cater next year's auction to meet this demand. We'll definitely be back here in 2011!"