LONDON.- Swoon, Steve ‘ESPO’ Powers, Herakut, Banksy, Ben Eine and Shepard Fairey are just some of the artists whose works will be showcased at the inaugural MONIKER international Art Fair, launching this October to coincide with Frieze week. MONIKER will focus on the finer side of the street art movement with a rich mix of exhibiting galleries such as Milan’s avant-garde Galleria Patricia Armocida, Marsea Goldberg - pioneering curator and owner of Los Angeles ‘New Image Art’ gallery and London’s leading urban art gallery Black Rat Press.

In addition to these galleries displaying their roster of both primary and secondary artworks in traditional art fair format, MONIKER will feature six project spaces. These curated spaces will be interactive in feel and bring an art show experience to the event.

“MONIKER will introduce to London a welcome alternative to the familiar grind of the art fair season taking a more personal approach while highlighting the work of a generation of artists often overlooked in British mainstream fairs, though widely acclaimed by museums and top art institutions throughout the world” says Frankie Shea, co-director of MONIKER.

These artists, extensively collected, skip across various genres, readily exploring high and low aspects of visual language. MONIKER is designed to spotlight this movement within the ever-growing London art scene and its prominence within current international artistic trends in an innovative setting for the interested art patron, collector and critic alike.

“MONIKER will offer a cutting edge compliment to Frieze and is the perfect environment for those seeking a modern forward thinking approach within the ever changing 21st century international art scene” adds Vanessa Vainio, MONIKER fair co-ordinator.

The chosen venue, Village Underground is a vast Victorian warehouse with a ten meter high, skylight studded ceiling, and it is comprised of a main atrium and a pair of vaulted brick arches. This Shoreditch location has quickly become a popular East London landmark, operating as a social enterprise for staging multidisciplinary programs and a platform for creativity and culture.