LONDON.- Frieze is launching a free iPhone and iPad app this autumn. The company’s first mobile app will be an invaluable tool for collectors, curators and general visitors to the 2010 Frieze Art Fair (14 – 17 October).
The Frieze Art Fair iPhone/iPad app is sponsored by Deutsche Bank, the fair’s main sponsor.
Frieze Art Fair is one of the world's most important and influential contemporary art fairs. Taking place annually in London's Regent's Park the fair regularly attracts over 60,000 visitors.
The key features of Frieze Art Fair’s app include an interactive map of the fair and ‘Art Finder' a comprehensive search filter enabling visitors to navigate and browse the exhibited art works on their own terms by selecting specific media and size, as well as work priced under £5,000. The ‘Favourites’ section will act as a notebook and give users the opportunity to keep a record of artists, galleries and events of interest at the fair.
An interactive map will help users discover exhibiting gallery information with wayfinder, a feature that will direct you from one stand to another. The app will also give quick access to all the events in the curatorial programme in and around the fair; where and how to find the auditorium, artists’ cinema and bookshop plus the nearest cafes and restaurants within the fair. Fair visitors wanting to plan a fair calendar taking in Frieze Talks, Frieze Films and special events will be able to do so via their iPhones and transport their bespoke fair diaries straight to iCal.
Frieze Talks, the daily programme of artists, writers and cultural commentators which takes place in the auditorium (and this year includes Thomas Demand, Susan Hiller and Wolfgang Tillmans as speakers) will be downloadable from iPhones and iPads as podcasts within 24 hours.
As well as providing vital information for navigating the fair and getting the most out of each visitor's experience the app will provide information about the current exhibitions of all the participating London galleries and key London contemporary art institutions including Tate, Whitechapel and Serpentine galleries.
Frieze Art Fair app will give information on where to eat, drink and stay whilst in London in October with some partner hotels offering preferential rates to visitors to the fair.
Matthew Slotover, co-director Frieze Art Fair commented, ‘Our aim was to design an app which would be of real use to existing and new collectors as well the huge number of general visitors who come to the fair keen to see what is happening now in contemporary art across the world.’
