PORTLAND, ME.- On February 1, 2011, the Portland Museum of Art will launch a new membership category called Free Friday/Flex membership. For $20, this low-cost option will give people the opportunity to be introduced to membership and all that the Museum has to offer. Free Friday/Flex membership benefits include reduced-priced admission during regular Museum hours ($5), members-only activities on Free Friday nights, an option to purchase Movies at the Museum discount cards, a subscription to members-only weekly and monthly e-newsletters, and select discounts in the Museum Store and Café.

“For the Museum, we are hopeful that this new initiative will make membership more accessible for our community and will provide real value for folks who like the Museum but have never joined as a member,” said the Museum’s Director of Membership Will Cary. “Specifically, we created this membership with two groups of visitors in mind: those that enjoy our Free Friday nights and those that are not sure that they would get enough in return for their full membership dues. By appealing to our community in this new way, we’ll be able to grow our relationship with visitors who enjoy the Museum while being able to connect and share the incredible benefits of membership.”

A membership to the Portland Museum of Art offers patrons an opportunity to be a part of one of Maine’s great cultural resources and to enjoy special access to the Museum’s permanent collection, exhibitions, lectures, films, and events. Membership levels at the Museum are as follows: Individual $50, Household $75, Contributing $140, Contemporaries $300 (couples) $200 (singles), Donor $250, Patron $500, and Committee of 100 $1,000+, and 1882 Circle $10,000.