TULSA, OK.- Philbrook Museum of Art opened another captivating, must-see exhibition on February 13. American Streamlined Design: The World of Tomorrow, focuses on a design style that emerged during the 1930s and 1940s, characterized by curving forms, and smooth, clean silhouettes. The style, which suggested speed and glamour, entered American design in the post-Depression years. It was widely applied in new forms of architecture, interior decoration and everyday household goods for the home and office.

This was the era when President Franklin D. Roosevelt spoke of the promise of the New Deal. In the depth of the Depression, glossy streamlined products were identified with progress and economic recovery. This scientific-looking, progressive style suggested the hope of the future. “The World of Tomorrow” was the name fittingly given to the 1939 New York World’s Fair, a fair that emphasized visions of a sophisticated, scientific world to come.

American Streamlined Design presents the work of such leaders in consumer and industrial design as Raymond Loewy, Norman Bel Geddes, Henry Dreyfuss, and Walter Dorwin Teague, as well as less well-known talents, including Egmont Arens and Robert Heller.

Over 185 objects in diverse new materials, from Bakelite to stainless steel, are organized thematically around the spheres of American life in the 1930s-50s: the office and workroom, the living room, kitchen, and bath, recreation and transportation. A final section, Streamlining Now, looks at how streamlining still affects design today.