HONG KONG.- Fine Art Asia 2013 announced its new Chinese name ‘典亞藝博’, which expresses in a more precise and elegant way the essence of the fair, Fine Art and Asia. The fair will again create a high-quality platform for the international art world, with an 8,000-square-metre exhibition space showcasing an array of fine art from both East and West, presented by 100 world-renowned galleries.

Fine Art Asia is the pioneer of the art fair business in Asia. With its curatorial expertise and rich experience in the Asian and international art markets, the Hong Kong-based fair has gained recognition as a global brand. As Hong Kong has developed into one of the top art auction centres in the world, the number of exhibitors at Fine Art Asia has soared five-fold, reaching over 100 in 2011. Since its debut in 2006, the fair has also attracted a steadily increasing attendance, contributing to a ten-fold increment in sales by 2012.

First-ever partnership with Masterpiece London: The Hong Kong Pavilion
Fine Art Asia will soon complete its first 10 editions and enter a second decade of excellence. The fair is pleased to announce a ground-breaking partnership with

Masterpiece London 2013. Fine Art Asia 2013 will sponsor and present a Hong Kong Pavilion at the 4th edition of Masterpiece London to be held from 26 June to 3 July 2013. A European Pavilion will in turn be sponsored and presented by Masterpiece London 2013 at Fine Art Asia 2013 in October.

This marks a new era and emphasises the important role of Fine Art Asia in the international art world. Co-Chairman and Director, Mr. Calvin Hui said, “The new relationship forged between Fine Art Asia and Masterpiece London will expand the exhibition platform for galleries in Asia and Europe. The first-ever European Pavilion also reflects and strengthens our resolve to initiate and develop long-term goals: to introduce a wide variety of Western museum-quality fine art for Asian collectors, so as to take fine art collecting in Asia to the next level.”

Nazy Vassegh, CEO for Masterpiece London added, “We are pleased to initiate this dynamic programme at Masterpiece Arts Fair this June highlighting the longstanding cultural relationship between the East and West where Hong Kong and London have long been the principal market drivers. Visitors to Masterpiece London will welcome the opportunity to see outstanding examples of oriental works of art, antique and contemporary, that celebrate Chinese culture. In return we look forward to working with the Masterpiece exhibitors to create an impressive pavilion in Hong Kong this autumn that will showcase rare and exquisite European works of art.”