LOS ANGELES, CA.- The Los Angeles County Museum of Art announced the release of an updated LACMA mobile application, designed to improve visitor experience at the museum.

The LACMA app on iOS has been updated to incorporate the Gimbal™ context aware and proximity platform from Qualcomm Retail Solutions, which enables delivery of personalized, highly relevant communications to consumers on their mobile devices based on interests and context. This new version of the LACMA iOS app will help improve visitors’ mobile experience at the museum with information targeted to their location on campus.

Upon arrival to LACMA, the application welcomes visitors. As guests tour the campus, occasional pop-up notifications within the app will alert visitors to featured museum activities and attractions. These alerts provide visitors with personalized and relevant notifications based on their location within the museum.

“We’re delighted to be able to offer this solution for visitors,” said Amy Heibel, Vice President and head of technology at LACMA. “Thanks to Gimbal™, our mobile app is like having a personal guide that highlights great works of art and interesting opportunities at any location on campus. We can target messages to a radius as narrow as 10 feet, allowing us to tell you about the art in your vicinity, or invite you to a nearby education gallery you might have missed to take part in an upcoming family art-making activity.”

Updates to both the iOS and Android versions of the app include further enhanced functionality with the introduction of a new “Tours” section, which features free multimedia tours of select exhibitions. Currently, the app includes a tour of See the Light—Photography, Perception, Cognition: The Marjorie and Leonard Vernon Collection. This tour presents museum visitors with exclusive audio commentary, including interviews with the curator and other special guests, providing a behind-the-scenes perspective on the history of the Vernon Collection and featured pieces within the exhibition.

The LACMA app is available as a free download in the Apple App Store and Google Play. Contextual awareness features are currently available on iOS only, for iPad and iPhone version 4S and above.