LONDON.- ‘Live’ is a new initiative at Frieze London 2014 that will provide a platform for ambitious, active or performance-based installations. Demonstrating Frieze’s commitment to placing the most experimental art practice at the heart of the fair, ‘Live’ 2014 will feature six selected galleries who will show works specially conceived for Frieze alongside the restaging of a number of significant historical pieces. These works will be integrated with the architecture of Frieze London; staged both on gallery stands and in public spaces throughout the fair. ‘Live’ is supported by Alexander McQueen, the Associate Sponsor of Frieze London for the second consecutive year.

The six artists and galleries selected for ‘Live’ 2014 are: Robert Breer (gb agency, Paris); Franz Erhard Walther (Galerie Jocelyn Wolff, Paris); Tamara Henderson (Rodeo, Istanbul); Adam Linder (Silberkuppe, Berlin); Shanzhai Biennial (Project Native Informant, London); UNITED BROTHERS (Green Tea Gallery, Iwaki).

Following a major retrospective at WIELS, Brussels earlier this year, Franz Erhard Walther will present two early works, Sehkanal (1. Werksatz no. 46) (1968) and Winkel (1975). A pioneer of action-sculpture since the late 1960s, Walther will invite visitors to animate these quasi-objects through a series of instructions. The restaging of Robert Breer’s self-propelled Floats will bring to life a piece originally created for Experiments in Art and Technology at the 1970 World’s Fair in Osaka, the slow motion of which gives viewers the disarming sensation that they themselves are moving whilst actually remaining motionless.

Of the works specially conceived for the fair, artist collective and ‘international brand’ Shanzhai Biennial will reconceive Frieze as a lifestyle brand, with products available for purchase. UNITED BROTHERS will present a dilemma to visitors, by offering soup cooked by their mother using vegetables grown in Fukishima. Adam Linder will demonstrate his Choreographic Service No. 2 which is available for hire by the hour; and Tamara Henderson’s installation will enforce relaxation by constructing an environment inspired by the idea of ‘vacationing’.

Joanna Stella-Sawicka said: ‘Live is a major new initiative that shows Frieze’s commitment to featuring the most ambitious and experimental art being made today. We’ve always helped galleries to realise works that capture visitors’ imaginations and allow people to participate. With Live we will be integrating an important part of Frieze’s history into the fabric of the fair, seeing where galleries are breaking new ground and supporting them in that venture.’

The selection for ‘Live’ is advised by curator Nicola Lees and will sit alongside the Frieze Projects programme, providing an alternative model to the other gallery sections at Frieze London. The artists and galleries taking part in ‘Live’ benefit from no rental fee for the space.