NEW YORK, NY.- Art Pop. W New York – Times Square announces the upcoming debut of their latest art installation, “American Icons by Paul Gerben.” Open to guests and art-loving locals, the complimentary exhibit includes seven prints by the American artist, whose work is known for colorfully redefining the traditional celebrity art portrait. Subjects in the exhibit include Bob Marley, Marilyn Monroe and The Beatles.

Paul Gerben has evolved his distinctive individual style as a NYC fine artist, photographer and creative director, producing logos and branding campaigns for an impressive roster of clients including IBM, Donald Trump, Ford & Elite Models, VH1, and various other Fortune 500 companies. His consuming passion has always been creating his own art, and he is now totally focused on that area of his prolific career.

Gerben grew up surrounded by art and fine objects, in a family that included interior designers, artists, and sculptors. Combined with a solid art education at Pratt Institute and RISD, this diverse creative background has helped develop his unique aesthetic vision. Working as a photographer and creative director has honed his energetic multi-level approach. Innumerable shoots, both on location and in the studio, have refined his strong sense of composition and fluid use of natural light. His photography has been published in numerous magazines including People, ELLE, In Style and E! Entertainment. His celebrity portraits include icons from sports, fashion and politics, such as Bill Clinton, Bono, Salman Rushdie, Naomi Campbell, and many other boldface names.

Paul’s work ranges from the abstract, in his tribal masks and objects, to redefining the celebrity art portrait, producing a fresh take on Hollywood legends such as Marilyn Monroe and Frank Sinatra and rock icons like the Beatles and Kurt Cobain.

His work is in many private collections, and most recently he has been commissioned to create custom art work for celebrities, athletes, luxury homes, office and restaurants.