NEW YORK, NY.- Artolease gives its corporate clients the opportunity to be surrounded with inspiring and exclusive fine art pieces that can be rented throughout the United States. They aim at offering companies an innovative approach to collecting and exhibiting art. They strive to assist in the discovery of new art in an accessible manner. No bounds or commitments: art is shown in a convenient and easy manner and payments are made on a monthly basis.
Their mission is to provide and ensure companies with an optimal contribution to their corporate identities. Artolease provides art investment advisory services, art decoration consulting, along with a keen eye for curating, delivering a complete solution and smart investment. Their catalogue includes a wide array of art photography, original prints, paintings, drawings, and sculptures. Their repertoire of artists comes from all over the world, encompassing two centuries of brilliance and guile. From the English countryside to the urban metropolis of New York, via Parisian studios, the company has comprised an assortment of works by visionary artists.
Artolease has made the choice to stand out from traditional galleries.
Why setting up an online gallery rather than a physical one?
While physical galleries are struggling in the art world, digital ones are thriving. The founders have witnessed the struggle of art galleries in Paris through relatives. Having a physical gallery is no longer a must have. With galleries closing in a series, the market undergoing a radical transformation. Yvon Lambert, one of the major figures in the art world recently closed his New York gallery last April and last month in Paris. Arttactic surveys have shown that a future generation of art buyers is likely to make their first art purchase online.
24% of 20-30 years old collectors are ready to make their first purchase on- line without seeing the physical piece. However, the online market has a 19% annual growth rate. That is a key fact. Art fair attracted more and more collectors and galleries have to review their entire business model to keep being profitable.
Access to unique pieces
Strong network and international galleries and artists
9 years combined of experience in the art market
Dedicated to Art and driven by their passion
Initiate each project as a long-term partnership
The disconnected soaring art market is not as inaccessible as it seems.
How do you bring some of the top 50 artists to a larger audience?
Auction sales are setting new records on a regular basis. Despite economic headwinds, appetite for top pieces and highly esteemed artists remains strong. The trend is clear. Companies are increasingly putting their capital into art investments seen as alternatives. Given that situation, Artolease knows people want access to the biggest names in art. De Kooning can be enjoyed using their lease agreement. Exclusive art pieces in their catalogue offer their clients the opportunity to enjoy fine art for a monthly fee. They can put together a temporary collection for the enjoyment of your employees and customers.
Founders
Theodore Bajard
Entrepreneur by vocation, Theodore grew up surrounded by artists in Paris thanks to a famous photographer father. Passionate by Art and new digital tools, he immediately saw an opportunity in renting art. His business school and his professional experiences led him to specialize in strategy consulting and entrepreneurship. Artolease combines perfectly these two worlds in which he has interests and skills for.
Victor Le Fell
Son of a parisian gallerist and antique dealer, Victor has worked in the Art market since his early age. Graduated from a french business school and passionate about photography, he decided to move to the US where he took part in the development of YellowKorner. Willing to democratize art in companies, he decided to shake up the codes and introduce art through leasing. Artolease is born.
I wanted to introduce something new to companies, democratize fine arts by allowing companies to have temporary collection, rotate them and even buy them if they want! My motivation came first from my passion for art in general. I luckily grew up surrounded by art thanks to my father who is a gallerist in Paris, and early on I started to work within this intimate world. Then, I guess the motivation resulted from two beautiful years working in New York City. I had the chance to partner up with my old friend and have my previous employer invest in this venture. I wanted to reveal original fine art that had never been exhibited in the United States before and offer the public an enjoyable experience. The event went really well and a lot of people were thrilled by most of the art showcased. Victor Le Fell
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