PARIS.- The temperature rises: For Fotofever’s 2014 edition, a selection of over 100 international galleries – compared to only 60 last year – will take the limelight. This year, the continually evolving fair has appointed a committee to approve the quality of selected galleries: it is comprised of l’Association des Galeries d’art Paris – represented by its co-president Baudoin Lebon – and Belgian collector Galila Barzilaï Hollander. Notable Chinese and Japanese galleries partaking in the event include 798 Photo, Emon Photo and Zen photo, whilst Northern Europe is represented by the presence of Galerie Hiltawsky and In The Gallery. Over half of the galleries participating in the fair specialise in photography.

More than ever before, this photography art fair positions itself as the emerging platform for those wishing to discovery the artists of tomorrow.

Fotocollection: collectors set the tone
As in previous years, Fotofever offers an insight into the secret of collecting. Galila Barzilaï Hollander presents her vibrant and diverse collection: awe-inspiring photographs from international artists.

Her journey began ten years ago: luck led her to the Armory Show in New York, which in turn resulted in her first purchase of a contemporary artwork.

Today she owns several thousand works, predominantly in new photographic mediums, which focus on themes such as eggs, chairs, paper, as well as concepts such as “détournement”, reappropriation and recycling. A number of pieces are on display until September 7th at the exhibition entitled “A book between two stools” at the Boghossian Foundation in Brussels.

Her collection is her family, and her works are her children. Galila became an “artoholic” without any particular knowledge of contemporary art, using feeling rather than insight. She quotes Bill Viola: “Don’t think about art – live it!” She takes great pleasure in discovering unknown artists who are both promising and accessible.

Fotoprize: young graduates take the foreground
Fotofever organises Fotoprize, a prize open to students and young graduates from French art schools. The jury, comprised of Nathalie Gallon, Director of the Carmignac Photojournalism Award ; Guy Boyer, Chief Editor of the Connaissance des Arts magazine ; Philippe Assalit, artist present in Galila’s collection ; and Jean-François Camp, CEO of Laboratoire Central Dupon Images joined on June 12th and nominated Laure Fauvelas laureate of the prize. The artist has the opportunity to exhibit at fotofever, with the support of Central Dupon Images, partner of the event.

Laure Fauvel takes inspiration from the fantastic and the unreal. After three years spent at Icart Photo, she chose to study post production photography at Les Gobelins. The works of artists such as Guido Mocafico or Julia Hetta have a great influence on her works.

The jury were particularly taken by Laure’s series Cévennes. Half-light photographs, a range of brown tones, a perfect mastery of lighting, a particular feeling.

Collect foto: Turning the page
How and why to buy? In order to share its commitment to the purchase of photographs, Fotofever has created a guide to help remove the obstacles that can get in the way of acquisition. This guide, available in French and English, includes a glossary of key terms, a brief history of photography, market trends, taxation information, a profile of the private Galila collection and fototips for buying photographs. An ideal tool for young collectors, the guide will be handed out for free to all visitors to Fotofever.

The guide is written in collaboration with Art Media Agency (AMA), an international news agency focused on the art market, which will also advertise the guide to its 150 000 subscribers.

Start to collect: a collection in mind
Fotofever accompanies young collectors, offering the “start to collect” trail, with each stand featuring a work that is ideal for starting a collection. Marked by red stars, these works do not cost more than €1000 – for example, Sit Down gallery offers a piece by photographer Alisa Resnik at €900 (6.ex).

Full frame on the exhibition
Agathe Gaillard is to offer a selection of photographs of women as seen through the lenses of photographers who have visited the gallery since its opening in June 1975, including works by emerging or established artists, men or women, each discovering how ‘the woman’ is multiple.

Harcourt: capturing the inimitable
Studio Harcourt celebrates its 80th anniversary this year.

Since 1934, it has photographed the greatest French and international stars of the world of art, cinema, industry and politics in an inimitable and identifiable style. For Fotofever 2014, Harcourt exhibits a series of legendary portraits, featuring Barbie, Pushpamala N and Bertrand Lavier. These shots will be on sale exclusively at fotofever.

On the occasion of this anniversary, publishing group La Martinière are publishing a work with a preface by Dominique Besnehard, present at the event.

Finally, the Harcourt photo booth at the fair will make every visitor the star of the show.