PARIS.- During the opening night, on Thursday November 13th, the Carrousel du Louvre set alight for the young international photography:
fotofever paris welcomed that night 7 913 visitors.
At the end of this third Parisian edition gathering 107 exhibitors (of which 6 editors) and 9 partners, more than 14 000 visitors came to discover the young talents of today’s international photography scene. The public from all around the world – 27 % of foreigners -, the professionals and the press hailed the event created and organized by Cécile Schall.
Rising temperature
The attendance of the 2014 edition went up by 50 % and the number of exhibitors increased from 65 to 115, the level of the event rose as well as the quality of the installation. An artistic committee, comprised of the Belgian collector Galila Barzilaï Hollander and l’Association des Galeries d’Art Paris – represented by its co-president Baudoin Lebon, assured the artistic quality of the gallery selection.
The presence of the gallery Caroline Smulders with a solo show on Gerard Malanga, himself participating to the event, attracted many collectors including François Pinault.
Moreover, fotofever has welcomed numerous VIP Paris Photo professionals who had free access to the event to discover the young talents displayed at fotofever. In this manner, the fotoprize laureate Laure Fauvel sold no less than six photographs, among which two went abroad. A good start for this young graduate from the Gobelins, l’école de l’image in Paris!
The exhibiting galleries globally achieved a good level of sales, specially for artworks sold for less than € 5000, which remain the heart of the art market and specially the photography market, despite some happy few that break the record… the participating publishers enjoyed benefits as well, such as Terre bleue with Les couleurs de Madagascar by Pierrot Men in Bertrand Hosti’s booth.
fotofever strengthened its international position especially with the presence of eighteen Asian galleries – for instance, the excellent 798 Photo Gallery, Pan- View Gallery or Emon Photo -, the American continent was also represented, two South American galleries had crossed the Atlantic Ocean and two galleries from Los Angeles.
Organized development
fotofever’s founding idea is to share the excitement and fever of collecting. The event is a creative force.
fotofever is an accessible event since it’s not elitist, it is also accessible because of its location and its price, be it the price of the artworks, the cost of the booth and even the entry ticket - € 15 full-fare and € 8 for the reduced price.
fotofever positions itself as the photography art fair dedicated to young talents; with this in mind, fotofever welcomes many young galleries and proposes a low cost offer that takes into account the economic realities of today’s market: the wall, 4 linear meters for € 1500, counting 32 of them for the 2014 edition. Another attractive offer, the solo show: 22 this year.
To trigger more easily the act of purchase, the prices of the artworks are all displayed and many photographs are sold at very reasonable prices, especially in the “start to collect” collection, that can be identified in the fair with the red "start to collect" sticker. The “start to collect” artworks do not exceed € 1000 and this way each booth put an emphasis on the ideal piece that could be acquired to start a collection.
In this way, our partner ARTE started a collection with the acquisition of an artwork from the “start to collect” collection: a photograph of the young Belgian Bieke Depoorter.
A free guide “collect foto” (co-edited with AMA) reinforces this offer. It is full of information, the perfect tool for young collectors! By the way, the youngest collector of the 2014 edition is called Marion and… she is only 8 years old!
